HOW TO MAKE MONEY ON FACEBOOK ADS FOR BEGINNERS
If you are dealing with Facebook ads as a beginner, the experience can be pretty daunting.. But do not be discouraged, understand that patience pays off. Video dives into Facebook ads for beginners.. We go through how to find the right product, create conversion ads and more.
Video Transcript: Facebook ads can be scary, and it's especially true if you're just a beginner.. Being able to spend hundreds of dollars just to not get a sale doesn't inspire much confidence. But getting the first sale with Facebook ads is very important.. It shows that you can make money, and it gives you the confidence that you need to expand your first success.
In this video, I'm going to talk about Facebook ads for beginners.. In particular, I will tell you how to find products that the Facebook audience likes, how to avoid national ad targeting, how to create high-conversion ads on the cheap, and how to calculate the correct budget for the product.<;><;><;><;><;><;><;><;><;><;><;><;><;><;><;><;><;. You want to make money online so we don't have time to lose. Let's start with Facebook ads for beginners..
Facebook Ads for Beginners Tips Facebook
To make money with Facebook ads, you need to get the right four things, you need to sell the right products, you need to create the right ads, you need to target the right customers, you need to set the right budget.. I will go through each topic thoroughly, but I would like to start talking about the product.
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Facebook beginners
If your goal, however, is to make money on Facebook, you need to be a little more strategic with the products you sell. "What do I want to sell?" Don't ask." And I began to wonder," What do people buy from Facebook??”.
So the first strategy I propose is to sell products that can already make money from Facebook ads.. This is different, say,sales count for high order products. If Facebook advertising is your goal ,you need to sell something verified on Facebook...
Start looking for a niche that has a product category that you are interested in on Facebook and I suggest you decide on something maybe you already have experience buying.. For example, if you have a dog, it may be used to supply the dog you buy. In the search bar, type" Dog Accessories". But now I'm trying to go a step further by adding drop zippers and phrases that business owners usually include in ads for dog accessories. For example, it can be"50% off", but it can also be" Free shipping "or" only for a limited time"." When displayed in the search bar, press Enter.
Now, click on the video you want to filter the results of the video. Video advertising is by far the most effective way to advertise on a Facebook page, especially as a beginner.. You can find here basically a list of what the most popular dog accessory products are and what you are looking for in this list is view. Higher views and fresher videos, promising products in videos that can be sold on Facebook.. Remember Facebook ads as a beginner you want to get the best bang for your dollar and you can do just that with this Facebook Ads hack...
This is not an exact science; for example, you can find something that has been advertised at the end of 2018,which has more than a million views about a year since this date, or you can find something new with 10,000 views and more. Aim for something with 10,000 views. But the more views, the better. So there are many potential winners on the list. For example, dog beds, these nail trimmers were all released quite recently, and this one actually last month, already has more than a million views. The reason you want to pay attention is because the number tells you if the product gets a sale. So Facebook ads for beginners hack video is a number of views which is a good presentation if the ad gets a sale.<;><;><;><;><;><;><;><;><;><;><;><.
Running all Facebook ads costs money.. If someone pays to keep an ad long enough to get over a million views, it's because that person can see their return on investment in the form of a sale, and if they get a sale by selling that product, so you can. They protest that these products are too saturated. But I interviewed a millionaire who buys a second lamborghini with money selling dog beds and bikinis. They took common products and sold them to new audiences in a fresh creative way. This is the whole art and science of e-commerce. This world is full of money and you can have a piece of that cake.
Let's go back to video ads. Write a product that works well and is displayed in these ads to make sure you are looking for many different terms. While this generates some good product ideas, I can also search for "dog accessories", "free shipping", and other benefits I have, I don't know, "makeup apps", "free shipping", and consider this product as well. I want to create a wide web.
This is not the only search you can do surface product ideas, but please note, I recommend that you also check out popular sites that share viral content. That example is what's fashionable and another example I really like is cheddar. Now Cheddar has a lot of viral content, certainly not only product-oriented bio-content, but product-oriented really promises a winning product. For example, I saw this electric sponge in cheddar and I think this is definitely a potential product.
Also check out popular pages in your niche. For example, if you have a kitchen or cooking niche, the delicious page probably already follows. I looked at this article recently delicious and thought it was an absolutely brilliant source of product inspiration. "Worth it. Cheap, ok. 28 useful products for less than $ 10 readers really swear." This already has tons of comments and shares, so I would like to click on this link and start noticing more product ideas.
Speak well. Researching products on Facebook is a great way to see if they are actually being sold.. However, if you want to make sure that when you sell that product, the price and product page is strong, because there is no point validating the product on Facebook, read the broken English description from the ads vendor and web traffic to that page runs the ad. It does not sell. Your product should be well priced, and your product page should be able to convert traffic.
Now, I will not go through the product page and price, but I will give you the product price formula and product page template Oberlo 101. Now that you know how to find the right product to make money on Facebook, you need to know how to make the right ads.. I'll show you how to convert high Facebook ads in three easy steps..
Create Facebook ads that present problems and solutions Facebook
That's why most Facebook advertising beginners check out the third step and ads fail.. Now this is effective, you should still be able to put in some work, you need to order a sample of the product you are selling and you need to whip your phone, and record some product video, perhaps with the help of friends, you should be ready to learn some simple video editing techniques. Nothing scary. And all this is possible without special skills, and very often without spending more money.
Facebook video ads are key here, because these three shots stop the Facebook audience scrolling and start buying... The first sample should tell the audience about the problem your product solves. Show them that the problem exists and how it can affect their lives. If you want an idea, you head back to Facebook for the original research high-profile ads.. I take an example of a dog claw cutter.
As an example of Facebook advertising for beginners, this is great.. From the beginning of this ad, it becomes a problem. It shows that the dog's nails are cut too short and cause dog pain in this video where you can see the dog pulling away. This is a complete problem situation. And what's so good about this, I'll play it again, is that when you see a dog crying it becomes really emotional. No one wants to hurt their pet too much. This video shows the problem of how to cut nails in a normal way. I also want to draw attention to the language that appears on the screen, because I use the type of text, both in my videos and in the captions of my Facebook ads..
For example: "Do you properly cut the dog's nails?" Right and wrong is a good language to use. "Traditional methods can be dangerous, and they're so frustrating.
Words such as "danger" and " frustration" in capital letters show how urgent it is to solve this problem. Once you have caught the problem in your ad, the second step is to show the value of the product.
In other words, now that you have an audience concerned about their problems, give them some sweet relief. Show them that your product solves their problem. Go back to the dog nail clipper ad and let's see how the ad shows a product that solves the problem.
Now we know that there are right and wrong ways to cut nails, and the wrong way is dangerous, frustrating and painful for dogs. Now we want to know: "What does this trimmer do? "It" keeps the dog calm," the opposite of frustration, it "makes cutting safe," the opposite of danger. This not only shows exactly how the product solves the problem, it does show the product in action, but it is also a "calm and safe " solution because it uses the opposite language of the problem language as a "dangerous, frustrating problem."”
Now there is a shot showing the problem and a shot showing the product as a solution to the required third shot. It is to describe the product. In other words, tell your audience about the features and other benefits that come with it. Again, we can see this dog nail trimmer for inspiration. Immediately advertising shows how this dog nail trimmer is the solution to the problem of getting functionality. "Muted sounds suitable for distressed dogs", "No travel costs" so here's how to save money." This ad ends with a call to action, perfect for getting people to share ads so you don't have to pay an extra eye to see these ads.
This last part is the easiest to explain and the only thing they explain to most entrepreneurs. Think about how many ads you see. Just show the product, whether it's reusable, whether it's battery-free, or hypoallergenic, or what.
What these ads don't do is get you emotionally close to the first hook that explains the problem and hit you with the second shot that explains how the product solves the problem. That's why you need that first two takes and the third to get great good ads that your Facebook audience clicks on.
Focus Groups Facebook Audience Insights Facebook
Now you have the right ads to make money with the right products and Facebook ads.. However, if you do not target your ads to the right audience, you will lose revenue. You're lucky that Facebook wants you to sell.. Facebook is a company, and it knows that if you make a sale, you are constantly paid to show ads on their platform..
Facebook also knows that factoring ads to a real audience online can be difficult, especially if you don't know too much about the new platform and platform on Facebook ads.. Unlike brick and mortar stores, your customers don't just walk past your store. So Facebook created a tool called Facebook Audience Insight... Facebook Audience Insight allows you to create potential customers of the people most likely to buy your product, and you can show ads directly to those customers.. I want to show you some things you can do differently with Facebook audience insight to find the best audience for your ads Dog nail Trimmer is used to make Facebook advertising audience to make us money..
Here's an insight from Facebook's audience. You can manage the demographics of the audience on the left, and you can view all kinds of information about the audience on the right.
Manage using Facebook audience insights to manage target demographics
Many drop sippers decide which country to target first. Now many people choose America, and America is a huge e-commerce market with many shoppers. But because, there is a lot of competition to drive market prices to the United States, so I actually recommend other countries to start, especially Australia, New Zealand, Canada and the United Kingdom where you want to save money while selling to these countries. So another hack for Facebook advertising beginners is to choose a country that is not too competitive in its niche, so the cost per click is not too expensive..
For this example, I'm going to see Australia, and I'm going to write to Australia first and leave the rest wide. I want to make assumptions about my audience because I want Facebook to figure out who is most likely to buy my dog nail clippers from a wider audience.. I want to write relevant attention. And I think anyone who is interested in dog nail clippers is interested in caring for dogs to some extent. So go ahead and click on it. Now, from there, what I really want is to go to the page favorite. I'd like to know if pages and audiences interested in dog grooming in Australia tend to love.
As an example of a Facebook ad for beginners, this is great. From the very beginning of this advertisement it becomes a problem. It shows that the dog's nails are cut too short and causing the dog's pain in this video you can see the dog pulling away. This is a complete problem. And what's so great about this, I'm going to play it again, is that it really gets emotional when you see the dog cry and you get hit. No one wants to hurt their pet so much. The video shows a problem of how to cut nails in the usual way. I also want to draw attention to the language that appears on the screen, because I like to use that type of text, both in my videos and in the captions of my Facebook ads.
For example: "do you cut your dog's nails correctly ?"Right and wrong is a good language to use. "The traditional way can be dangerous, plus it's so frustrating .Words like "dangerous" and "frustrating" in capital letters show how urgent it is for you to solve this problem. Once you've detected the problem in your ad, the second step is to show the value of the product.
In other words, now that you have your audience worried about their problem, give them some sweet relief. Show them that the product solves their problems. Let's go back to the dog nail clipper ad and see how the ad shows the product that solves the problem.
Now we know that the right and wrong way to cut nails, the wrong way is dangerous, frustrating and painful for the dog. Now we want to know: "what does this trimmer do? "It" keeps dogs calm, "the opposite of frustrating, and it" makes cutting safe, " the opposite of dangerous. This is exactly how you show how a product solves a problem, because not only does it show the product in action, but it also uses the opposite language of problem language "calm and safe" is the solution to " dangerous, frustrating problems.”
Now you have a shot that shows the problem and a shot that shows the product as a solution to the third shot you need, and these are the ones that all contain, but they don't contain it, right? It's about describing the product. In other words, tell your audience about the features and other benefits that come with it.
Again, we can look to this dog nail trimmer for inspiration. Immediately the advertisement shows how this dog nail trimmer is the solution to the problem for which it gets features. "Muffled sound suitable for distressed dogs, ""not expensive to travel" so here's how you can save money and " it'S USB rechargeable and battery-free." This ad ends with a call to action, which is perfect for getting people to share an ad, so you don't have to pay extra eyes to see this ad.
This last part is the easiest to describe and for most entrepreneurs that is the only thing they describe. Think about how many ads you see that just show you a product and tell you it's reusable or battery-free or hypoallergenic or whatever it may be, what those ads don't do is get you emotionally on the first hook describing the problem and then hit you with the second picture describing how the product solves that problem. That's why you need the first two takes and the third one to get a great ad that your Facebook audience will click on.
Focus Group Facebook Audience Insights
Now you have the right product and the right ad to make money with Facebook ads. But if you don't target ads to the right audience, you lose revenue. You're lucky Facebook wants you to sell. Facebook is a company, and it knows that if you make sales, you're constantly paying to run ads on the platform.
Facebook also knows that factoring an ad to a real audience online can be difficult, especially if you're new to Facebook advertising and don't know too much about the platform. Unlike brick and mortar stores, customers don't just walk past the store. So Facebook has created a tool called Facebook Audience Insights. Facebook Audience Insights allows you to create an audience of people who are most likely to buy your product, and then show your ads directly to that audience. I'll show you some things you can do differently with Facebook Audience Insights to find the optimal audience for your ad. Dog nail trimmers are used to create a Facebook ad audience that makes us money.
Here we have Facebook Audience Insights, you can manage the demographics of the potential audience on the left, and then you can see all kinds of information about that audience on the right.
Use Facebook Audience Insights to manage demographic goals
Many dropshippers first decide which country they want to target. Now many people choose Usa and Usa is a large e-commerce market with many customers. But because there is a lot of competition that drives the price of the market to the United States, so I actually recommend other countries to start, especially if you want to save money while selling to those countries are Australia, New Zealand, Canada and the United Kingdom. So another hack for Facebook ads beginners is to choose a country that is not too competitive in your niche, so the cost per click is not too expensive.
For this example, I'm going to look at Australia, I'm going to write in Australia first and let the rest be broad. I don't want to make assumptions about my audience because I want Facebook to find out for me who in the broad audience will most likely buy my dog nail clippers. I will write the relevant interest. And I think anyone interested in dog nailing is probably interested in taking care of dogs to some extent. So I go ahead and click on it. Now, from there, what I really want to do is step aside likes. I want to know which pages and audiences interested in dog care in Australia tend to love.