What is the best online course for social media?
The sheer amount of online social media and marketing courses accessible when I first began out with digital marketing astounded me!
I devoured hundreds of articles and enrolled in as many marketing classes as I could. Hundreds of millions of resources are still published each month on the internet.
It's enough to make you question...
Where can you find the most up-to-date and relevant marketing information?
I've had the opportunity to try out and investigate a lot of resources, and I'm delighted to share with you 37 free social media and marketing courses that you can take to improve your overall skills.
Let's get this party started.
37 Free Social Media and Online Marketing Courses
Free online marketing courses in a variety of social media-related topics and disciplines are included in the following list. If you'd prefer to focus on a specific topic, here's a brief table of contents to help you find what you're looking for.
Free Online Marketing Courses to Help You Get Better at Social Media
1. A Brief Overview of Social Media Strategy
Buffer Social Media Marketing Strategy (Skillshare)
Skillshare provides this service.
Buffer was the one who came up with the idea.
The following are some of the topics covered:
How to Begin Using Social Media
• Finding your own unique voice
• Curating content and utilizing the appropriate marketing tools
• Advertising approach that is paid
• Level of expertise: Beginner to Advanced
This course is about:
We're happy to share our first Skillshare lesson on social media marketing strategy with you! This basic 45-minute class will assist you in laying a firm foundation for your business or brand on social media.
Learn how to create a basic social media strategy to fulfill your goals on Facebook and Twitter, whether you want to raise brand awareness, improve website traffic, or drive sales. Brian Peters (Digital Marketing Strategist at Buffer) talks you through his own social strategy process, from finding your voice to paid advertising.
Bonus: We're giving our community members two free months of Skillshare here (so you can start using our class right away!):
http://buffer.skl.sh/
2. A Brief Overview of Social Media Advertising
• Buffer Class - Introduction to Social Media Advertising
• Skillshare provides this service.
•
• Buffer was the one who came up with the idea.
•
• The following are some of the topics covered:
•
• Key terms and phrases are de-mystified.
• Defining campaign objectives
• Segmenting the audience
• Creating eye-catching copy and imagery
• Campaign iteration and optimization for long-term success
Beginner to intermediate skill level
This course is about:
We're excited to announce the launch of our brand new Skillshare program on social media advertising! This is a follow-up to our previous Skillshare session (above), and it will cover everything marketers and businesses need to know about using social media ads to their advantage.
This beginning course is ideal for marketers, brands, small businesses, freelancers, and anybody else interested in learning how to use paid social advertising to their advantage. By the conclusion, you'll be able to launch your first social media marketing campaign, allowing you to interact with customers, turn views into actions, and generate influence for long-term company success! Brian Peters (Buffer's Digital Marketing Strategist) talks you through his personalized social media advertising strategy process.
Bonus: We're giving our community members two free months of Skillshare (which gives you access to all of our courses).
3. What Do You Mean When You Say You're Social?
Coursera is a platform that allows you to learn from the comfort of your own home.
Northwestern University is the one that came up with the idea.
The following are some examples of possible topics:
• Trends in Society
• Identifying and defining target demographics
• Investigation of the data
• Beginner's skill level.
This course consists of the following:
"What Is Social?" is a massive open online course (MOOC) for business owners, executives, and marketers who want to greatly increase their ability to grow their social media strategy using practical, proven approaches. In a nutshell, it's an excellent, hands-on introduction to social media.
The exciting element about this hands-on workshop is that you will not only learn about how to use social media to enhance your professional profile, but you will also put it into practice. Northwestern University's "What Is Social" course is the first of a six-course concentration (a top university in the United States).
After you've completed the initial course, you can move on to the following sections of the track: How to Profit in the Digital Age with Social Media Marketing (The first course is free, but the complete program costs $426.)
—
Monitoring of social media
With Coursera, you can track social media.
Coursera is a platform that allows you to learn from the comfort of your own home.
Eric Schwartzman designed it.
The following are some examples of possible topics:
Google Related Searches Keyword Filtering
The advantages of Google Alerts
Identifying content curation opportunities and influencers
Facebook, Twitter, and other social media monitoring tactics
All levels of expertise are required.
