Facebook Facebook Advertising Strategy: How Marketers Can Beat Facebook 

Do you use Facebook ads?

Want to make them more effective?

To discover how to create a successful Facebook advertising strategy, I interviewed Nicholas Kusumiich.

More from this interview

Social Media Marketing Podcast is a subscription to the talk radio program Social Media Examiner. It is designed to help busy marketers and businesses find what works in social media marketing.

In this episode I interviewed Nicholas Kasmich, author of Give: The Ultimate guide to using Facebook ads to generate more leads, more customers, and a massive return on investment. He also leads the Time Media Group, where he can consult and handle the accounts of high-profile speakers and writers.

You will find three key elements for all your Facebook advertising needs..

Facebook Advertising Strategy  

Nicholas almost accidentally got into a Facebook ad.. He had marketed his product on the Internet without success, and he followed what everyone was told to do: create a course or book, and get paid traffic to sell it. His next step was to try Google ads, but Google made other algorithmic adjustments.

Fortunately, around that time,t wo of the site's advertising platforms had launched into beta: plenty of fish(dating sites)and Facebook Nicholas jumped in to promote both their products and soon found that Facebook's move was going in a very aggressive direction.. He was in the right place at the right time. Nicholas learned about Facebook ads very quickly and gained the advantage of being an early adopter.. This was about 5 years ago.

Today, Nicholas operates a marketing business with two main services. His boutique office serves customers in a completely controlled scenario.

His company also provides marketing training and consulting for entrepreneurs and entrepreneurs who want to implement marketing themselves.

The role of Facebook advertising in Marketing  

Nicholas likes Facebook-sized paradoxes.. Facebook is a huge platform: More than 2 billion users log in for at least a few minutes a day. Therefore, regardless of your business or type of post, views you are likely using Facebook.

Also, you don't need a 30-second spot in the Super Bowl to reach hundreds of millions of people. With Facebook, you can do it with a few clicks of a button..

Facebook, on the other hand, allows advertisers to advertise  and target small specific customers, because Facebook compiles data.. Facebook takes care of what people log on to, what they want, and who they follow and what they mention.. And it makes the kind of information that advertisers can use.

For example, if  you wanted to grab a Beverly Hills housewife who lives on a certain street based on her zip code, shopping for whole foods, having an Amex card and spending money for the past 7 days, you could do so.

Facebook's targeting feature is powerful..

This feature makes Facebook an interesting platform for advertisers(marketers or entrepreneurs)who have messages, products or services and know the audience they want to reach.. Facebook allows people to advertise at a much lower price than traditional ads..

So in the grand plan of marketing, Nicholas believes that Facebook advertising is the best direct response platform and distribution channel to get the ideal view and message..

How to Compile a Facebook Advertising Strategy Facebook

Many focus on tactics, how much of the ad is sought and what purpose is used. They are legitimate issues, but Nicholas does not believe that the big needle movers. When putting together a Facebook strategy, Nicholas advises to focus on four M:messages,markets,magnets and mechanisms.

Nicholas advises to focus on four things: the message,the market,the magnet and the mechanism.

1. Message. 

Everything starts from the message. Social media is a noisy world. If you say what everyone says, chances are you will be ignored. Therefore, what you say is less important than how you say it.

David Ogilvie, one of the fathers of advertising ,said that people can enter the market in one of three ways: promises, premises or highlights.

The first is an appointment, which is a method-in statement. For example, if Nicholas is a weight loss coach, the promise is:"I'll show you how to lose 10 pounds in the next 10 days."You may need this statement, but every weight loss space says its version. You compete on a huge level and hope your message is excellent.

Another way to get into the market is through the premise location, whether it's the way you can see or the angle you have. With a "saw" after all the other" zigzags", it's a positioning game that helps to stand out a little more. Besides, it is better to enter the market with more than your promises.

The third is Pinnacle, which Ogilvie called" a great idea,"and Nicholas(who borrows the term Jay Abraham) called" an excellent idea."This is how you stand out in the market. It's a concept that your industry can understand, sure space. Seth Godin can call Pinnacle your purple cow.

Tony Robbins, a highlight Firewalker will do at the end of his seminar. When people return to work after a Tony Robbins seminar, they won't talk about going to the seminar. They say they caught fire. For Domino's pizza, the icing on the cake is " 30 minutes or free.”

The point is to find out what kind of superior ideas you can attach to your product or service. When you interact with the market, people turn their heads and say,"It's something else. We need to be more specific.”

Nicholas emphasizes that stories and stories drive our economy, especially on social media platforms. Instead of telling people to buy your product or service because it's cool, talk about it in a way that tells a story about a unique concept, so it would make a link. Nicholas believes that connection is an important trading value that exists in today's world. People act according to how much they connect and resonate with individuals.

This provides for the first cover: The ultimate guide to using Facebook ads to generate more leads, more customers, and massive return on investment by the author.

Offer: The ultimate guide to using Facebook ads to generate more leads, more customers, and a huge return on investment..

I ask Nicholas how people articulate their message in a differentiated way, and he says his book explains how to some extent. He also thinks good copywriting is " more catch-up than taught."Surround yourself with unique ideas and begin to understand that others say certain things in certain ways. The more you do it, the more skills come to mind.

A simple copy of Nicholas' company's formula, used in almost all advertising, is called a copy template found feeling . Telling people, " I know how you feel. I felt the same way until I found something."It makes you present your suggestions. Even if you don't use exactly those words, but write a copy with real empathy, you are on the right track.

Nicholas often says: "A good message is not an ideal opportunity to understand you. A good message is when the ideal opportunity seems to understand you."The more you can convey the message, the better for you to do so.

2. Market. 

In the early 1900s Italian economist Vilfredo Pareto developed the Pareto Principle (80/20 Rule),which applies to all kinds of things, including understanding their markets. For example, if 100% represents everyone, you want to find 20% who really want to talk.

In today's noisy market, Nicholas believes that 20% is too broad, so his Kusmich principle says that 4% of people whose home is your message(4% is 20% 20%). That group doesn't have to be the only customer group you talk to. However, if advertising, communication and content speak directly to a particular segment of the market, you will feel better.

It's micromarketing versus mass marketing, " Nicholas continued. Remember, Facebook's enormous amount of data allows you to micro-target ideal customers. To find them, use the triad, which Nicholas calls. Three f.

Use 3 to check your copy.

Track as a guide to targeting, and use your funds frequently.

The first is: "Who follows my 4%?"Facebook is made up of different tribes, and each tribe has a leader.. So if you're in personal development mode, you can build your own tribe,or see who's in that area, like tribal leader(influential)Tony Robbins. Then use Facebook to target fans of its influence..

The next thing is, ' What do you do often?'."Do 4% regularly read certain publications such as Success magazines, entrepreneurs or better Homes and Gardens? Regular visits by a person says a lot about them. It's another way to target people with Facebook ads..

The third is: "What do they support?"It is."Where someone spends money is probably where their hearts, passions and interests are, and that tells a lot about the person. If you know someone is potentially spending money on, say, whole foods ,it tells you that they can be health conscious, possibly having a discretionary income and other things.

If you are thinking about how to achieve 4%, take a sheet of paper and do three columns: follow often, and fund. Then make a complete list. The next time you go after Facebook ads, you don't have to think about who you need to target because that list points you in the right direction.

I ask about remarketing and Nicholas says the same. First, retargeting pixels should be present in all web features, such as sales pages,add-on pages, all content pages, all blog pages, and all funnel pages. Those who already interact with the site are a warm audience.

Facebook allows you to choose how long or how large an audience you want to target.. You can send it back to people who have visited your website in the last 180 days or the last 14 days. However, Nicholas emphasizes that 180 days is a long time to see the same proposal. Exchanging offers over time is usually a more effective remarketing strategy.

3. magnets. Building a magnet platform is something that you give in exchange for an email address. Find out what you can offer in the market with a huge amount of value and thus earn the right to demand some form of interaction.

According to Nicholas, Internet marketing has two golden rules. First you need to give before you ask. (Some people misinterpret it as" Give it before you take it."") Second, every step of the marketing process should be valuable in its own right. So even if someone doesn't deal with you, you want them to learn something new and move away from your marketing experience as if it helped.

In other words, magnets can share everything that provides value.

All the better, if your magnet leads to an email address change so that you can bring someone into your world and nurture that relationship. Nicholas proposes a framework for making magnets. Behind his body is followed by the abbreviation Sage.

Short means of. In today's digital world, no one has 3 hours to consume your content. Instead, give them something that can be consumed for 4-7 minutes. That plan is enough for potential customers to dip their toes in the water and decide if they would like to commit further to you.

It stands for Action-oriented or action-oriented. There is enough content. [Second-hand] Lead to wisdom Insight is what you will do with information to achieve certain results.

Nicholas, for example, gives away the writing base for advertising. Over the years,his company learned to write good ads,and in the process it was discovered that each ad usually has 10 elements. Instead of providing a 20-minute clip of how to write a good ad, his company put together a simple step-by-step model that allows people to apply data to get job results.

Ji means aspiration. The marketing process will help people get closer to their goals. Take them from a...Rain on,...In the rain...To Mr. and beyond. If you can help someone make progress, he will be happy, associate that progress with you, and, of course, come back and say, " What's next?”

E stands for easy. Every person has a habit of complicating everything. People are looking for simple solutions. To test whether the lead magnet is easy enough, Nicholas wonders if an 8-year-old can understand it and apply it to his business or life.

4. mechanism. This mechanism is a process that you use to find opportunities, import them into the system, and then convert them into customers or customers(sales funnels or sales processes). Decide what you can do and offer in a certain period of time to turn someone into a customer or customer.

Nicholas believes that 50% of all people who ask about something buy it within 18 months. But that doesn't mean they buy it from you. Only 15% of those 50% buy in the first 90 days. Everyone lives after that.

Depending on this condition, the company leaves a lot of potential customers. For the most part, the marketer is really focused on turning someone into a lead and then immediately turning them into a customer or customer. While marketers serve segments of the industry really well, people are still leaving a ton of potential business(85%)on the table.

Nicholas says the mechanism revolves around a long game. Over time, find out what can feed people, make them feel and set them to trust you. Then,when they are ready,on their own terms, start a commercial relationship with you.

Nicholas ' Invisible Influence Formula

In this formula, it means click, capture and convert. To ask a user to click, the ad must stand out and attract the user's attention enough that the user can click on the page.

Nicholas goes on to say that in order to get a click, three key elements are needed for every ad:look, hook, and take.

Display. View means image. The success of Facebook advertising  comes from a good picture.. You have an image that stops the user in his tracks, but it is also aligned with the brand, which makes sense. If your photo gets someone's attention, they will read the rest of your copy.

If you want your photos to stand out from your Facebook feed, for example, upside down, black and white, or upside down. If everyone sees one color image after another and suddenly sees a black and white image, that's enough to stop them.

Nicholas says that the best place to hide trees is in the forest. That's true if you want to stand out. But if you want to stand out, find creative ways. Don't overdo it. Easy to catch with a large red line or arrow. It yells "dealer" and is often ignored.

Hook. Crochet is about making connections. If you're on Facebook, they don't want to buy anything.. They want to connect with something. If an ad copy can build a look(feel, feel, formula found), it's a good start and can convince anyone to take more small steps with you.

I ask Nicholas what he thinks about the character limit for the More button. Nicholas says he's a fan of long-form copies because he doesn't want his copy to feel like an advertisement. She wants it to feel like social sharing. At the same time ,he wants to create a good user experience. Therefore, before the View More button appears, I want to push the boundaries and create as many copies as possible.

Take it. Take is the act you want people to engage in.

Nicholas says that users have learned the hard way to take the necessary steps. In some of his previous ads, he wrote promotional copies and provided wire magnets. He remembers the first comment saying, " Great. I want it. How do I get it?"The person didn't realize that all they had to do was click on the ad, go to the landing page and enter their name and email.

Nicholas insists on behavior in all his advertising. For example,"Click here to sign up to get a free downloadable document. Click here to view the" or " video."After this call to action, Nicholas recommends placing hyperlinks in promotional copies. People will see a page underlined in blue and click on it. This link increased the click-through rate of Nicholas ' ads by more than 30%.

Discovery of the Week

This am Live gives you a powerful way to do Facebook Live on your Mac desktop computer. During live broadcasts, the software allows you to add creative details, such as graphic overlays. You can share the desktop and switch between cameras.

It stands out by making these powerful features easy to use. This app shows you a gallery of beautiful bathroom decorating.

The Screen sharing feature allows you to show what you're doing on your screen Live. From picture to picture, the audience can see you in the thumbnail video and choose where to place.

This app shows you a gallery of beautiful bathroom decorating a

Being able to display on Live wallpapers and thumbnails are some of the great features of Live.

Graphic overlays allow you to share addresses, names and titles,logos or other images.

Once you have installed the Ec Live Desktop app on your Mac and connected your Facebook account, you can go to your desktop profile and business page with the click of a button from Live Broadcast. (Note: Ikam Live does not support groups yet.)

When you're live, Ec Live interface looks and feels like Facebook Live interface on your mobile device. You can see comments and comments pop up so you can combine them with a live audience.

For live testing, you can download a free trial, and the one-time price is only$29.99(much cheaper than the$495 Wirecast 7). You'll love how you can be creative and not get caught up in technology too.