Email automation

Use predefined rules to start an email and configure messages for specific actions that customers take or don't take with email software Some examples include automating welcome emails sent when a customer signs up for a mailing list, similar product recommendations after purchase from a user on the site, or a quick reminder that a customer has put something in their cart but never finished. check.

 Email automation removes recurring tasks from the to-do list to free up time for other valuable tasks, such as answering customer questions. It can help customers learn more about your brand, encourage them to come back, or remind them why they bought from you.

Get ahead faster with email automation

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As a marketer or entrepreneur, you want to stay in touch with your customers. Email automation is a powerful marketing automation tool, which allows you to send the right messages to the right people at the right time, with the help of automated business processes, which is very effective in supporting potential customers, and ultimately in increasing sales prospects and customers. current customers.

What is email automation?

Email automation is a way to create emails that reach the right people with the right message at the right time-without doing the work every time by sending automated messages with the marketing automation tool.

When you combine your site analytics with an email marketing platform, you can target people based on their previous behavior, preferences, and sales. You can then customize each customer's experience and increase the importance of automated campaigns.

Benefits of email automation

Email automation allows:

1. Personalize your customers ' experience.

Research confirms what most marketers already know: customers love personalization.

90% of consumers find personalized content very or somewhat attractive.

91% of consumers are more likely to visit companies that offer personalized advice and suggestions.

A recent experiment found that when shoppers learned that ads are based on their activity on the site, their clicks increased by 11% and product revenue increased by 38%.

As of 2019, 72% of customers only respond to marketing messages focused on their interests.

The type of personalization experience marketers use most often is email.

With email automation, you can even create a series of automated emails that will help you develop relationships with customers and businesses. Improve the effectiveness of email marketing as a marketing channel through the sales funnel.

2. make the most of your marketing team.

Automation changes the way all types of teams do business. According to a 2017 survey of Information Services employees, respondents said they believe email marketing automation can improve employee productivity:

69% said automation could help reduce wasted time.

59% said they could save at least 6 hours a week if the recurring aspects of their work were automated.

72% said they will use the time saved to focus on higher value-added work.

For example, for email marketing teams, this could mean less time needed to manually create distribution lists and schedule messages. Instead, team members can use that time to focus on other important tasks, such as building deep relationships with customers.

The bottom line is that with automation it gets bigger and the additional performance has more value.

3. Increase customer loyalty.

It's much easier and more profitable to sell to an existing customer than to convert a new one, and with automation, you can stay connected better than ever. Schedule your Messages so that your customers don't spend too much time not getting messages from you, and make sure the copy is real to maximize its effect.

The email is as follows: "Hey, we haven't received any messages from you for some time. Come and visit us !"he risks ending up in a garbage can. Compare it with this:

"Dear Caro The printer for which you bought the parts came out with a new model and is a 20% discount! Go see."

This is a sample message that meets the needs they will likely return to the client.

4. This makes the marketing strategy scalable.

When you manually send a series of emails, the size of your staff limits the number of customers you can reach out to. Will you be able to meet deadlines if your customer base suddenly doubles? What if it triples?

When you send automated emails, you increase your email marketing efforts. Having configured so, to the platform sent a message every time someone is registered in your distribution list via a single registration form, you do not need to check whether the employee for this. Check out other email marketing tips for more ideas.

Thanks to email automation, clients automatically integrate into the system as soon as they perform one of the actions you follow. Their behavior tells the system which messages to send to them without additional requests for limited resources.

Using email automation to grow your business

When you automate email, the trigger is a contract-specific date, event, or action that tells the system to send the Associated message. You can select triggers and messages sent based on the location of the contact.

Here are some examples to help you get started:

Trigger: new subscriber

E-Mail: "Welcome!"

Even if your site is an E-commerce store, many Earl ad adopters will not be ready to make a purchase. If you are interested in their "Sign Up Now" button, what should you do with the email once you have one?

The welcome letters became like Thank you letters after the interview. There are no rules for sending them, but people notice when you don't:

74% of people expect to receive a welcome email after signing up for the mailing list.

Welcome messages receive 4 times more reads and 5 times more clicks than standard marketing emails.

They generate up to 320% of the additional revenue through email compared to other advertising messages.

As you receive a new subscriber, continuing to receive warmly can help turn new prospects into customers easily.

Trigger: exit the Recycle Bin

e-mail: "have you forgotten something?"

Adding a product to your cart only takes one click, but multiple steps are required for tracking. About 70% of eCommerce shoppers abandon their cart for a variety of reasons, including high shipping costs, account registration requirements, or site security issues.

Emails left in your shopping cart can help you recover lost sales. Once you have familiarized yourself with your audience and developed a clear and timely email, you can begin to attract the attention of buyers.

Trigger: new products or promotions

Email :" something special for you!"

If you promote each new version, update, or product promotion to each customer, your messages may start to lose effectiveness.

Email automation helps avoid this trap because it allows you to advertise products to specific customers based on their interests. In fact, if you include personalized recommendations in your email campaign, you can increase sales for opening emails by an average of 150%.

Improve email automation

Here are some tips to help your new automated messaging policy work as well as possible:

1. Follow the answers to gather more information.

Every time you send an automated email, you have the ability to get key information from each customer. You can find out if the person is or not:

•    Open email

•    Click on your site

•    Use the phrase

•    Buy the offered product

Continue browsing as soon as they appear on your site

When you focus on automated emails, everything you learn about your customers can influence your next move. If recipients don't open the email with discounts or click on recommendations, try a different tactic.

2. Offer discounts strategically.

The high shipping cost is one of the main reasons why people abandon their carts.

You can't eliminate shipping costs or lower prices, but you can send discount coupons or promo codes to attract unwanted people who spend money. This can be an effective strategy, but be careful not to abuse it. If you offer too many discounts, your customers can expect to receive them more often.

3. Create campaigns for automatic drip.

Some people interact with your business several times before becoming customers. Drip campaigns are gradually "downloading" useful content to a company, product, or industry.

These types of campaigns need to be appropriate for the job, and with email automation, drip campaign messages are only sent to prospects who have shown interest.

Start building customer relationships

Email automation helps you find recipients and attract customers. Unlike manual campaigns, automation runs in the background while performing other valuable tasks.

With automation, you can send personalized emails to every person, from new visitors to regular customers. And if you combine email automation with customer analytics, you can target ads every time you send a message and grow your business without sacrificing that particular personal touch. Check Mailchimp's email marketing statistics by industry so you can track your changes.

Learn how Mailchimp's free marketing automation tools compare with competitors.