What does a digital marketing agency do? Everything you need to know

Before you start working with a digital marketing agency, make sure you know who you are working with.

A digital marketing agency can be a valuable partner for your business, even if you may not understand everything they can do for you. As a sales or marketing manager, your job is to get customers through the front doors of your company.

→ Click here to learn how a highly skilled digital marketing agency can help your business [get a free growth strategy session]

Today, 81% of customers research online before making a purchase decision, which means it's important to develop a robust online presence that engages and caters to online customers throughout the customer journey. A digital marketing company can do this for your business, and much more.

What is digital marketing?

Digital marketing is a multi-faceted strategy that aims to reach, reach and build customer relationships online through various channels in order to finally get them to shop and buy more in the future.

The results of digital marketing are spectacular. Blogs alone can help brands generate 67% more leads than those who never publish. SEO also benefits from a conversion rate of 14.6%, which is significantly higher than the conversion rate of 1.7% achieved by traditional outbound methods.

Digital marketing includes the following tactics:

Content Marketing

SEARCH ENGINE OPTIMIZATION (SEO)

Video Marketing

Mobile Marketing

Internet Marketing

Email Marketing

Social Media Marketing

The digital marketing agency uses a wide range of different online tactics, strategies and tools to help the company achieve its marketing and sales goals. This can make planning and implementing a successful digital marketing campaign a difficult prospect for most solopreneurs and smaller marketing departments.

Given the scale of digital marketing, it is worth considering the most popular digital marketing agencies and the services they offer.

7 Types of Digital Marketing Agencies (and What They Do)

Choosing a digital marketing agency can be difficult if you are not familiar with the industry. Some agencies specialize in one sector or service, while others offer a wide range of services. Remember that the best for your business depends on your budget, your digital marketing goals and objectives, and your level of involvement in digital marketing. Below are the seven most common types of digital marketing agencies:

1. Digital Marketing Agency

The digital marketing agency reaches online customers via omnichannel marketing, multichannel marketing or single-channel marketing. Through multi-channel and single-channel marketing, agencies interact with customers through one or more channels, such as websites, blogs, emails, social media, etc. Multi-channel marketing refers to marketing that provides a seamless customer experience between channels and devices throughout their lifecycle. A digital marketing agency usually does not offer traditional marketing services.

2. Full-service digital marketing Agency

A full-service digital marketing agency is usually larger than most other agencies and offers a variety of digital marketing services. Companies often work with full-service digital marketing agencies because they have the necessary experience to carry out certain projects such as lead care campaigns or website redesign. These agencies can also bring additional strengthening of existing marketing departments at a lower cost than it would be necessary to build them with new employees.

3. Inbound Marketing Agency

The inbound marketing agency offers inbound marketing tactics and strategies that are different from traditional outbound strategies. Agencies abroad aim to place online businesses where customers can find them, build trust over time, and ultimately generate sales. In-depth strategies can yield meaningful results over time, but usually require a longer period of time (six months to a year or more) before leads and sales "crunch".

4. SEO agency 

Digital marketing agencies that specialize in SEO (search engine optimization) help their customers' websites and content to land at the top of the search results. They have experts to perform the following tasks:

    Search for keywords

    Website reviews

    Reviews of backlinks

    Content of websites and blogs

    Evaluation of metadata (control of URL quality, header tags, meta descriptions, etc.)

    Optimization of the video description

    Creating Links

    And more

The SEO company uses various data analysis and website development tools such as Google Analytics, Google Search Console, sem Rush and SEO Moz. Search engine optimization agencies are still the first to adopt search engine optimization best practices, including Google's ever-evolving search algorithm.

4. Digital Advertising Agency (PPC)

Paid search, also called paid advertising, is another way to generate traffic to a company's website. Unlike free organic traffic, paid traffic involves spending money to provide search terms and place ads in the search results. Digital advertising can be displayed on websites, search results pages (SERP) and social media channels.

Digital advertising agencies know how to produce eye-catching, keyword-filled ads that follow the best practices of the digital platforms on which ads appear. Facebook Instagram Twitter and YouTube are popular services for creating and serving ads, as well as creating and maintaining a Google Ads Manager account.

5. Online Advertising Agency / PPC Agency

Paid search, also called paid advertising, is another way to generate traffic to a website. Unlike free organic traffic, paid traffic involves spending money to provide search terms and place ads in the search results. Digital advertising can be displayed on websites, search results pages (SERP) and social media channels. This can give you hints quickly, but your campaign needs to be configured properly to reach your target audience.

Digital marketing agencies that focus on online ads know how to produce optimized and eye-catching ads that follow best practices. You can hire an online advertising agency alone or in conjunction with other agencies as part of a broader online strategy. Although PPC can work well on its own, it works best when combined with a cheaper long-term strategy that can take advantage of the paid traffic you create.

6. Social Media Office

Companies turn to social media agencies when they need help setting up and maintaining a social media presence. Instagram Facebook Instagram Facebook Instagram Facebook Instagram Facebook social media agencies can manage and produce social content and set up ads on social platforms such as Facebook and Instagram. They also provide services on social media platforms to respond and respond to customer interactions. You can also offer a cross-influencer outreach promotion or affiliate marketing.

7. Web Design Agency  

A web design agency consists of creative designers who create personalized and optimized websites or websites for companies. Web designers take care of the appearance, usability and functionality of pages, whether it's a BRAND NEW website, a website redesign or a smaller project. Common services for web agencies include the design and search for user experience and user interface (UX/UI), the creation and storage of images, web development and web hosting.

Digital Marketing Consultant

A digital marketing consultant is a professional who may or may not be affiliated with a digital marketing agency. Digital marketing consultants have extensive knowledge of digital marketing and can help companies develop a digital marketing strategy. You can identify the weaknesses of the current strategy, improve the areas and the best way to get the most profits. You can also have a network of other professionals or marketing agencies through which you can ask them for further help.

What does a digital marketing agency do?

Companies work with digital marketing agencies for their online marketing expertise. Agencies know the latest trends, best practices and the best tools and strategies necessary for success in digital marketing.

Here are the specific things to expect when working for a digital marketing agency:

Digital marketing Agencies Increase Organic Traffic to Your Website

The overarching goal of any digital marketing company is to generate as much organic traffic to your company's website. Digital marketing professionals know in-depth marketing, customer journeys and search algorithms of search engines. If you work with a digital marketing agency, organic traffic (traffic from people who find your site online through a search engine) will increase to your site. Your website attracts more leads at a lower cost. These leads also have better leads, which increases the likelihood that you will make a purchase.

Digital Marketing Agencies Create Sales-ready Leads

Digital marketing professionals know your business, your marketing goals and objectives, your sales funnels and your ideal target groups. In addition, they also know various inbound marketing tactics such as content marketing, social media marketing, web design and search engine optimization.

In your sales funnel, different inbound marketing tactics are more effective than others, depending on the position of the leads in your sales funnel. By working with a digital marketing agency, you can get the right message across the right online media at the right time for every clue in your sales funnel. A digital marketing agency helps you create sales-ready leads by moving leads down from the top of the funnel.

Digital Marketing Agencies Develop Their Brand

Your customers are online. You know it, and every digital marketing agency knows it. Since digital marketing agencies specialize in online brand promotion and building online customer relationships, they know how to expand the reach of your online brand. By working with a digital marketing agency, your website will become more visible through the search for keywords and the development of the buyer's personality through the agency. If you hire a digital marketing agency to do social media marketing, your brand will also benefit from an increased online presence on various social media platforms.

Digital Marketing Agencies Improve Marketing from top to bottom

The digital marketing agency you choose should feel like an extension of your internal marketing team. What internal marketing lacks in terms of expertise and time in digital marketing, the partner of the digital marketing office lacks.

The digital marketing agency has also recognized weaknesses in the current digital marketing operations. If your marketing team is small, you probably don't have the expertise your unique digital marketing campaign needs to be effective. For example, you need web design, SEO, PR, email marketing and social media marketing. You may not have expertise in all of these areas.

A full-service digital marketing agency such as yokel Local, on the other hand, offers:

•     Optimization

•     Pay-per-click Advertising (PPC)

•     Social Media Marketing

•     Marketing Automation

•     Content Marketing

•     Advertising on Facebook

•     PR services

•     Email Marketing

•     Video Production

•     Coordination of events

•     Website Development

Is a digital marketing agency suitable for your company?

Before hiring a digital marketing agency, it is important to first evaluate the needs of the company. Do you need help with the reform of your content, the implementation of SEO changes or the redesign of the UX of your website? Next, you should evaluate the marketing skills, strengths and capabilities of your company in order to determine whether and from what kind an agency can benefit your company. Do you already have a dedicated team that needs help, or have you outsourced all your marketing?

Once you've asked these questions, you'll have a better idea of whether working for an agency is the right choice. You also know what kind of digital marketing services your business needs.

Are you hiring a digital marketing agency? Ask These 12 questions

If you choose a digital marketing agency to work with, make sure you do your research in advance. You also need to know your digital marketing goals, budget, and the extent to which you want to participate in delivering your digital marketing campaign.

Here are some questions to ask potential digital marketing agencies:

•     Does the agency have a designated contact person or a project manager?

•     Do internal experts or freelancers work?

•     How big is your contract compared to other agency contracts?

•     What online tools and software do you use?

•     How much of your budget is spent on administrative expenses?

•     How does a good client look at the agency? Bad customer, isn't it?

•     Which KPIs does the agency use to measure success and how is this communicated to you at routine meetings?

•     What can you expect from the first 90 days of the contract (or the corresponding start time)?

•     How often are you informed about the status of your digital marketing campaign?

•     What is the tariff structure of the agency?

•     Is there any evidence of their success?

•     What do your testimonials, BBB reviews or Google reviews show?

You want to make sure you make the best decision for your business before you entrust the reins to a digital marketing agency.

What Makes Yokel Local Different?

At Yokel Local, we take over the framework of inbound marketing, as it is designed in the way today's customers think and act. We can help your business attract customers when they are ready to make a purchase decision, instead of cold calling and hoping that they are ready to buy.

To do this, we first need to figure out how we can really help you improve your marketing. We know that every business is different and that the cookie approach does not help you achieve certain marketing goals. That's why we use the 6-step inbound marketing method to find errors in your marketing machine. This process allows us to quickly locate problems in your sales and marketing channel and plan a strategy to solve them.

And we have the talent to do that. Our T-shaped marketers have extensive knowledge of all marketing and can identify the much needed areas of improvement. But everyone also has their own superpower, whether it's writing sensational content, adding more traffic than you ever thought possible, or creating graphics that are truly art.this means that every member of our team can implement the necessary changes.

The results of the results-oriented process of our digital marketing agency include::

•     Increase organic traffic to your website

•     Production and maintenance of ready-to-sell leads

•     New channels expand the reach of the brand in customer acquisition

•     Increased revenue

•     Reducing the cost of supplying lead

Yokel Local: A Digital Marketing Agency Focusing On The Data To Help You Increase Your Revenue

Effective digital marketing can attract leads and generate customers for your business, but doing it yourself can be tedious, time-consuming and expensive. For this reason, many companies work with an external digital marketing agency. To find out where marketing can get better, contact us today for a free 30-minute strategy session to explore your strengths, weaknesses and opportunities!

Are you ready to work with a digital marketing agency? Learn how we can improve your online presence and increase sales