Email marketing strategy and tips for successful campaigns

What is email marketing and where did it start?

The first email sent by Ra Tom Tomlinson in 1971 or 1978, depending on Moderna's source, marked the beginning of the modern communications era. The message was not something special, a set of numbers and letters that looked more like a password.

The email was sent from one computer to another, traveling on a network of machines that is not like the Internet we know today. Tomlinson also placed the " @ " symbol in email addresses around the world.

The marketing director of Digital Equipment Corp, years later, sent the first commercial email where the message entered the email list. This is how email marketing was born. There were only a few hundred people on the list, but it was enough for Tuerk to demand the coat of the "father of spam".

Today we are inundated with email marketing campaigns, and yes, some still seem ill-conceived, but there is no denying the impact of how well-designed a message can have on your customers, let alone CRM and Prospect management.

Email marketing helps you communicate with your audience by promoting the brand and increasing sales. There is a lot you can do with emails such as selling products, messaging, improving your shopping cart abandonment rate, or storytelling.

With the help of a MailChimp campaign generator, it's easy to find email templates for each message, whether it's greeting new subscribers, informing customers about sales, or congratulating someone on a Happy Birthday.

Nick Sapia, digital director of Alps & Meter

"The biggest advantage of the Mailchimp email generator is that it is easy to use. By quickly loading our color palette and our brand font, we can easily make emails an extension of our website.

Nick Sapia, digital director of Alps & Meters learn how he uses Mailchimp to send emails that fit his brand

Does email marketing work?

If you want to say something about your brand or sell your products, email marketing is one of the cheapest ways to do this.

In fact, a 2015 study by the DMA found that for every 1 money spent, email has an average ROI of $ 38. When customers are ready to buy something, they often look for emails in their favorite stores.

However, people are getting more and more emails all the time and it can be difficult to stand out in full inboxes. That's why Mailchimp offers the tools you need to shine (in addition, we have a lot of proven and proven tips for sending unique letters) and developing effective email marketing campaigns. Check out our industry statistics on email marketing to learn more about why email marketing works.

How can I get a mailing list?

You'll see the maximum return on investment when you create and maintain a subscriber list made up of people who want to receive your messages(and specifically subscribe to them). While creating a clean list can take longer at the beginning of your email marketing strategy, MailChimp lists have built-in tools to help you through the process.

There are many ways to find people who are looking forward to receiving emails, but we have collected some of the most appropriate.

Creating a distribution list:

Create a registration form on your website When people visit your site for the first time and love what they see, they will need a way to stay up to date on your brand. Create a newsletter sign-up form and set up a popup to collect visitor customer data.

Use a good old-fashioned registration sheet. If your Brick Store or event, which you spend or visit when you are surrounded by people who like what you are doing, give them a place to sign up and learn more.

Create social media posts. If you don't have a large mailing list (or just want it to grow) but have a dedicated social NETW Share your registration form on social media.

Add additional subscribers to an existing list:

Organize a contest or offer a discount. We're big fans of encouraging people to sign up for a mailing list and we know contests work. Try betting on a new happy subscriber or a discount code on the first purchase.

Make your emails easy to share. When you create beautiful and compelling emails with lots of valuable information, people will want to share them. Mailchimp provides features (such as messaging buttons and social media message creators) that allow you to quickly distribute email.

Create a landing page with Mailchimp. Landing pages offer another way to expand your mailing list. Using the best photos and content, landing pages give users a clear call to action and encourage email registration.

Can I buy a mailing list?

No. You don't need to buy a mailing list(and if you use Mailchimp, you can't use a purchased mailing list).

Purchased lists are ineffective and also affect all other MailChimp users. If you send emails to a list of people whose contact information has been captured, many emails will be identified as spam and you will also get a high churn rate. Some email spam filters notify you of the email campaign if a person with the same IP address has already sent spam in the past. When you use Mailchimp, your emails are sent through our servers, so if someone sends spam, it may prevent others from entering your inboxes. However, by preventing MailChimp users from using purchased lists, we are expanding availability for everyone.

Therefore, we make every effort to ensure that our sender reputation is intact and it is important that all users comply with our Terms of service that apply to anti-spam laws. There are 3 Basic Rules that must be followed to meet our Terms of Service.

Do not use third-party lists. This includes purchased or rented mailing lists and lists downloaded from external sources, including the public.

Get permission. Everyone on your list should have received emails from you and their resolution should be clear and verifiable. If you use one of our registration form options, we will follow this permission.

Activate the link to unsubscribe. Federal anti-spam laws require that you give people the ability to unsubscribe from your list in every campaign you send. Please visit our link to unsubscribe.

I'm ready for email marketing, but which platform should I use?

Whether you're starting your first email marketing campaign or you're an experienced email marketing expert, Mailchimp has the tools and support you need. With a wide range of features that do everything from marketing automation to email tracking and optimization tools via split testing, we reach you from start to finish.

Okay, but how much does it cost?

When you create a Mailchimp account, you have the option to choose a free or paid plan. This option allows you to experiment with our convenient tools and determination, on how to best use our universal marketing platform. So if you're just starting out, you can learn to sell smarter to grow faster. You can stay on the free plan if you have 2,000 contacts or less in the audience.

As the audience grows, our pricing plans also change as needed, and for advanced business needs, we also offer a Premium plan.

Plus, we give you plenty of good advice (and fun Email marketing Tips!) on how to manage contact details so you can send emails that people actually read. We will help you create successful email marketing campaigns.

I'm new to email marketing and maybe need a little help.

We are here when you need us. For the first 30 days of working with Mailchimp, we also provide free access to relevant world-class staff, so you can make the most of your account.

Email Project Link

If you want to encode your emails, you have the freedom to do so. But it is an advanced skill that requires good technical knowledge. Here's what you need to do to make the leap into coding, whether you're starting to ask yourself questions about the basics of HTML emails or looking for a guide to coding them. We've also rounded up some additional resources you may need to become a certified email expert. If you're considering another platform, check out our comparison guide before making any decisions.

Can I check my emails?

Of course, you can! With a / B testing tools like those offered in Mailchimp, you can run separate tests and test up to three campaign options.

You can also control subject lines, content, names, and load time. You can also check your coverage; this is the number of people who receive your emails. Always optimize your email to get the best results.

How to check my emails?

First, choose the factor that determines success. These can be clicks, discoveries, or earned money. We will collect the results and show the winner. And you can automate it too. Just tell Mailchimp to automatically send a winning campaign. It's really quite simple.

Email marketing tips to help you get started

1. Create an email marketing plan.

To facilitate part of the planning, we've highlighted some of the best practices you'll want to consider when developing an email marketing strategy.

Define your audience

Regardless of what you sell, you need to have a clear idea of who your audience is to communicate effectively with them. Mailchimp allows you to deepen the segmentation of users among the audience, to send them personally and target emails, which help improve interaction, establish a relationship of trust and increase ROI.

Sources of registration

Some of the most valuable data a registration form can offer is how and where subscribers register on your list. If you are running eCommerce, your store is connected to Mailchimp, knowing where your customers have joined your list can give you a better idea of how to communicate with them and where you can focus your marketing efforts in the future.

Segments and groups

After identifying smaller groups of people in an extended audience, you can create groups and segments to send more relevant and personalized emails to your audience—and the more relevant the campaign, the better the results will be. There are cases when you want to send a newsletter the whole list, but, dividing users into segments and with MailChimp segmentation tools, you can greatly increase the number of clicks and e-commerce orders generated by your campaigns.

Deciding what to write

Now that you know who you're writing to, it's time to think about your content. What do you want to say to your audience? What is your content marketing strategy? We recommend sending emails with a specific purpose that really tells your followers.

Determine the frequency of sending and destination

It's no surprise how often you have to send emails to your customers, but if you send them too often, your follower Some users who run a blog or news site can send daily updates to their subscribers, while other users only send them twice a month so that subscribers are excited about their emails. Choose to send an email campaign at your own pace and check cancellation rates and click rates to adjust the frequency if necessary.

Create a program

One way to make sure you're on the right track is to create a content calendar to schedule campaigns, blog posts, social media posts, and more.

Your email marketing program will vary by industry, the types of content you send (content marketing strategies), and the frequency of sending.

2. Create your email

Design tips

When developing email campaigns, focus on your message and keep the project simple. We offer to organize all the elements of a campaign hierarchy, enter the most important information or the main takeaway items from above, so people can quickly analyze your email if they do not have enough time.

Code your models

Want to have more control over the design of your email? You have the option to encode your HTML template and import it into Mailchimp.

3. Check your emails

Testing on various email clients and ISPs

All email clients are built differently, which means that the campaign you developed in Mailchimp may be slightly different in your subscribers ' inboxes. Be sure to check email on mobile devices, as it may differ in responsive design.

Send test emails to your friends and colleagues

If you have friends or colleagues who can check for typos in an email and give feedback on the layout.

Get the best version with a / b testing campaigns

Not sure which topic will get the most discoveries and clicks? Do you think there may be a specific time of day when your customers are likely to make a purchase as part of a campaign? Running an A / B test allows you to experiment with different versions of an email to see how the changes you make affect the results.

4. What you can do with marketing automation

Unlike regular campaigns, automation is a targeted email or series of emails that you can set up and forget. Whether it's a series of welcome letters, tracking email after purchase, or special rewards for customers, automation will help you simplify communication with customers, to have more time to focus on creating and creating content. increased Roi (Roi). In addition, you can create, send and track order notifications to notify customers of purchases made in your store.

5. Performance evaluation

Marketing analytics data collected in Mailchimp reports will help you improve your marketing strategy in the future.

Open and tap

These are the most obvious statistics to measure campaign engagement, as they show how well the campaign's subject lines and content fit into a specific list. However, it's important to consider how your open and click metrics compare to those of other companies in your industry, otherwise, you'll be looking at your stats in a vacuum.

E-commerce data

If you've linked your store to Mailchimp and included eCommerce link tracking for its campaigns, you can view subscription purchase data in campaign reports, subscriber profiles, and on the User Account Control Panel.

Site traffic

The campaigns you send can help you drive more traffic to your website There are also some integrations that you can sync with Mailchimp to track site traffic trends or eCommerce activity after submitting a campaign.

Learn how Mailchimp's free email marketing tools compare with competitors.