Kajabi vs. Udemy
When
it comes to selling an online course, you will come across a variety of
solutions, including the two industry-leading platforms Kajabi and Udemy.
If you're having trouble
choosing between these two courses or looking for alternatives to Udemy,
keep reading for our in-depth review of Kajabi vs. Udemi.
Kajabi vs. Udemy: what you need to know
At first glance, Kajabi and
Udemi seem similar. Both give you a tool for creating and publishing courses.
But that's where the similarity ends.
While Udemy primarily serves as
a platform for courses, Kajabi is a business building platform that allows you
to monetize knowledge not only with courses, but also with coaching and other
digital products.
If your goal is to build a
knowledge-based business, Udemy is limited. You can publish a course - and even
launch it for free - but you can't create a website, email list, or sales
funnel to promote your course.
Kajabi, on the other hand,
makes it easier to turn knowledge into a business. With a small investment, you
will not only create a course, but also create a website, audience and
marketing that will help you increase your sales. And since Kajabi also
supports other digital products, you can easily scale your business to
integrate coaching, ebooks, and other revenue streams.
Speaking of marketing... an
important selling point for Udemy is the market. The thing is that you only
need to pass a course. Udemy is engaged in promotion, and they bring home extra
money. But it does not always work that way.
Udemy changes its income
distribution model so that it limits your earning potential. At some point, you
have limited the price you can put on your course to.200. They also changed the
percentage of income, making it difficult to get as much as budding Udemy
teachers could earn.
We'll talk about the cost in a
minute. Essentially, you pay Udemy most of your income to do the marketing for
you. The problem is that they don't focus on showing their course to the best
clients, as they also promote courses from 150,000 other instructors.
Therefore, the most effective
Udemy instructors create their own marketing channels. Only in this way can you
keep the profit.
Which leads us to another
hidden value to choose Udemy. Of course, sending a course to Udemy is free, but
if you want to promote it, you will have to invest in marketing tools. And it
can be expensive.
Kajabi vs. Udemy: prices
If you are considering
alternatives to Udemy, Kajabi is the leader for several reasons. The basic
Kajabi package costs.149 per month-a small investment that gives you all the
tools you need to create, promote and sell courses. Here are some tools built
into Kajabi membership:
- email marketing
- Membership Tools
- Blog tools
- E-Commerce Shopping Cart
- Podcasting Tools
If you pay each one
individually, you can easily repay several hundred dollars a month. Not to
mention other costs like paying a tool stack integration Developer and working
with buggy or conflicting plugins.
By creating a set of tools that
work together, Cajabi saves both time and money by allowing you to focus on
creating and promoting the course.
In terms of price structure,
Kajabi offers three different plans:
·
Basic
at $149 / month
·
Growth
of $199 / month
·
Pro
at 3 399 / month
Each plan gives you access to
all Kajabi features. That way, you never have to look for the right tools to
grow your business. When you're ready to start a podcast or newsletter, you
already have the tools you need and can count on you to work with all the other
tools you use.
There are no fees with Udemy.
You can download the course for free. However, they will be subject to Udemy's
pricing rules, which, as we mentioned above, change regularly.
If you are currently selling
your course via a course voucher or referral link, you will receive 97% of the
revenue from the course sales. Otherwise, you only take home 37% of the betting
income.
And remember that the price you
set for your courses is more in line with the proposed price. If Udemy sells, a
course of.500 can be offered at a price of 9 9.99. If this happens, your income
share will drop to 3 3.70.
Kajabi vs. Udemy: marketing features
Udemy does not offer marketing
tools per se, but gives instructors some opportunities to promote their own
courses. For example, instructor coupons allow you to advertise your course at
a reduced price.
Udemy also offers a marketing
program that allows you to promote the course in the partner network. If you
know how to create a landing page and mailing list, you can use these tools to promote
a Udemy course, but they are not built into the system by default and you will
have to pay for them separately.
In terms of promotion of the
course, Cajabi has a clear advantage. Your monthly fee includes almost
everything you need to promote and sell your course, as well as taking care of
your customers and students.
In this regard, let us consider
some features that mark Cajabi as an alternative to Udemy.
Web Assistant
Kajabi's intuitive web creators
provide a strong online presence and instant credibility. You no longer need to
hire a web designer and developer to make your website look and function the
way you want it.
Kajabi Universal web Creator is
intuitive and easy to use. Click and drag from a large library of items to
create web pages that look like they're professionally designed. You can change
colors and other design elements according to your brand.
The goal here is simplicity.
Anyone, even someone without technical training, can create a website, create
landing pages, blog posts, product pages and selection forms.
And since every tool in Kajabi
integrates with every other tool, you can easily link your landing pages to an
email list and marketing channels (more on that below). With just a few clicks,
you can successfully create advanced automation that sells more courses and
generates more revenue.
Marketing Pipelines
Marketing pipelines is the term
cajabi for sales funnels. Just as you can use drag and drop to create unique
mobile websites, you can also drag different "terms" to create
marketing pipelines.
So if you want to start a
marketing or attractive campaign, you can do it at the touch of a button. A
good example is an email that is automatically sent to participants who have
subscribed to your course but have not completed it.
Kajabi also offers many
ready-made pipelines, so you don't have to start all over again (unless you
want it!). The use of ready-made pipelines makes it possible to create a funnel
that meets today's best practices. It also means you can have an efficient
funnel with just a few clicks.
Create an email address list
Creating mailing lists is
another important feature of the Kajabi platform, which highlights it as a
strong alternative to Udemy. Instead of paying separately for an email
marketing service, Kajabi includes the functionality of a first-class email
marketing provider, but at no additional cost.
In all Kajabi tariffs, you can
also send an unlimited number of marketing emails to your contacts, which will
allow you to communicate with students and subscribers as often as you want.
Automation and advanced segmentation allow you to send the right message to the
right people at the right time.
Create courses and involve students
The creation of courses is the
heart of Cajabi and Udema, so it is clear that any company will pay the most
attention to this.
Udemy course creation tool is
easy to use and contains resources that you can use to create a course. But it
is sometimes difficult to get approved. Udemy's quality standards are difficult
to achieve if you don't have high-quality cameras and sound.
Udemy Minimum Requirements require you to:
Cut out "U" and
"ahhs"
Watch and sound with enthusiasm
Speak your words clearly and
highlight important points.
And if your videos do not have
the correct aspect ratio or resolution, they will be rejected and you will not
be able to publish the course.
Udemy allows you to communicate
with students through educational ads, direct messages and questions and
svar.om having prepared your own tests, you can add them to Udemy, but the
platform itself does not provide this function.
Kajabi also facilitates the
construction of the course. The course Assistant offers an intuitive drag-and-drop
function. However, you do not need to approve your course before you can
publish it. You can set your quality standards, the types of media you use,
prices, and anything else related to your courses.
Cajabi also facilitates the
construction of the course. The course Assistant offers an intuitive
drag-and-drop function. However, you do not need to approve your course before
you can publish it. You can set your quality standards, the types of media you
use, prices, and anything else related to your courses.
Kajabi allows you to add
interaction features so that your students are involved. For example, set
grades or quizzes to ensure students learn the material. Or create automation
to encourage students who complete a difficult lesson.
And if your students seem to be
having problems, Cajabi allows you to add a coaching element to your courses.
It's already built in, so it's just a matter of setting it up.
Integration with third party systems and
platforms
Although Kajabi works on a
principle that does not require third-party integration, course developers
sometimes want to integrate their Kajabi course with external systems or
tools.
Kajabi offers about a dozen
built-in integrations, including:
·
MailChimp
·
Google
Analytics
·
ClickFunnels
·
Drop
by drop
·
ConvertKit
·
Calendly
·
and
much more
Kajabi also integrates with
Zapier, you can create your own integration from thousands of third-party
applications, so if you use something that is not in the list of integration,
rather it is "zap".
Udemy does not offer
integration to content creators, but does offer it to companies as part of
their partner services.
Cajabi vs. Udemy: customer service
Udemy provides a common
knowledge base for solving common problems. Instructors will also have access
to a training center that will get you up and running quickly, but not much
more in terms of support if something goes wrong.
Kajabi is constantly
appreciated for its excellent customer service, including the 24/7 chat option.
Like Udemy, Kajabi also has a learning library called Kajabi University, which
is much more than just a beginning. It contains practical videos and other
details that will show you not only how to create courses, but also how to turn
your knowledge into a profitable business.
Which is better, Kajabi or Udemi?
Given that Kajabi and Udema in
their DNA create courses, one might think that both companies will use a
similar approach to equipment instructors. But as you know, creating a course
is more than just the course itself.
If you're aiming for a small
side income and aren't worried about turning your knowledge into a full-fledged
business, Udemy can be a quick way to get started, especially if you want to
focus on the course itself and nothing else.
However, keep in mind that
Udemy charges a commission of 63% for each sale due to your marketing (which
can make up the majority of your sales). It is important to correctly assess
the course.
On the other hand, if you want
to create a consistent income stream and use your course to start a business,
Cajabi is by far the best choice.
Since Kajabi integrates the
entire package of business building tools into each membership package, you
save money on the technology. One payment covers everything you need. In
contrast to the fragmentation of the technology stack and the payment of a
separate fee for each tool you use.
And finally, Cajabi does not
take a penny of your profit as a commission. Your income belongs to you and
only you.
In our review of Kajabi vs.
Udemy, Kajabi is a clear winner in creating courses and sales. And if you're
ready to expand your business beyond courses, you're already covered.
