How To Make Money Blogging For Beginners In India
Blogs are more relevant than ever in content marketing. A business blog helps companies increase their visibility on the Internet and refine their business profile. One in four social media users is currently looking for information on Blogs. And the relevance of the media continues to grow.
Blogging has entered the top 3 most popular content marketing tactics-it is able to attract and retain readers through entertaining knowledge transfer. A successful Blog is an effective tool for generating Conversions, and inbound marketing is impossible to imagine without it.
Blog launch: the choice of Blogging platform
At the beginning of every Blogging, a career is a choice of hosting platform. A particularly well-known example of such hosting service is WordPress.com.
The counterpart of this platform, called WordPress.org provides Open-Source software to create and manage Blogs. It is now used by more than 60 million users. This is well 30 percent of all sites on the internet normally accessible.
WordPress Blogs are very popular and provide a home for many successful bloggers. However, if you want to take another route to blog, you can also test other blogging software, such as Blogger.com.
Example: free blog with WordPress
If you have chosen WordPress as your platform, Installation is simple. It works according to the modular principle, everything is available. Users can choose between a selection of Free WordPress themes (themes) and WordPress Plugins (Extensions). You can also extend manageable resources with a few paid options to build your blog.
Basically, for this basic version of your own blog, you only need a good Internet connection. WordPress will do everything else for you.
Those who want more autonomy must pay
If you want more options and independence from the platform, you can download WordPress software instead. You can then install it on a web server of your choice.
WordPress is Open Source software, so it is available for free. However, you need to buy a domain with webspace and a database. There is also one or more Email addresses. Many providers offer WordPress hosting packages, for example, Host Europe, Domainfactory and Dreamhost.com.
These hosting providers have offers for webspace( storage space), domain registration, and their own email accounts. This way of creating a blog is more complex but offers more personalized design possibilities. Plus: if the Blog grows and needs to be expanded, it's easier than with the free platform.
Useful Resources:
Find the right blog software
Install WordPress-A Guide
8 steps to create your own WordPress blog
Learning to blog: step by step
Blogging is hard work - if you want to learn how to blog properly, you should take these tips for beginners to heart:
1) Determine the orientation and target audience of the blog
To design your blog content, first select the theme field. When choosing your goal, think about who you want to achieve.
After identifying your audience, determine which content interests you the most. For example, you can interview customers by phone.
Anyone involved in Marketing can also choose the personalities of the buyer as Inspiration for this purpose. Now knit your content around this thematic network.
Useful Resources:
Creating a buyer personality
What is a business blog?
2) read other Blogs and get inspired
In search of specific ideas for positions, you should go through life carefully. Conversations with colleagues, customer testimonials, suggestions from business partners and other experiences in the work environment - all this can become an inspiration for you.
It's also a good idea to read related Blogs: What do others in your area write? Do you also have any relevant thoughts and arguments about this? Is it a good idea to have a different perspective on your blog? You will find that the scene is so mutually inspiring.
In this context, journals, journals, and books also offer other approaches to finding Blog topics. There are also a variety of tools that make it easy to find a theme.
3) Take Blog Ideas
Big ideas often come in the most inopportune moments. For example, you get on the tram and are animated by a poster as you pass by.
So that the thought does not slip as fast as it came, hold it. For this, the classic notepad or its digital twin, the note-taking application in the Smartphone, are suitable. Alternatively, Voice Memos or photos work.
You then need to categorize and Save The Collected Blog ideas so that they can be retrieved quickly. This way you create a pool of ideas for your Blog that you can use at any time.
4) good Blogs increase the value of your readers
Once you've defined your audience, you can adjust the content to increase your own relevance. Because satisfied readers come back, they recommend others and prospects. The easiest way to achieve this is for your Blog to answer the questions and problems of its readership and offer solutions.
To help you write particularly interesting and excellent articles, we have collected the following tips:
5) Your Blog has started. What should you look for when writing articles?
Find an exciting title . Make it short and soft.
Meet the expectations you create. When you advertise a guide, your readers expect specific suggestions.
Build-in pictures. Nothing scares readers more than a desert of text. Soften your writing with visual stimuli.
Do not be afraid of spaces. Many paragraphs of the text make the writing clearer.
Choose an attractive layout : subtitles highlighted phrases and text boxes visually help your Blog.
Changing content formats: articles, videos, infographics, checklists, product comparisons, literature reviews and instructions are typical options. So keep your readers interested.
Use the language registry of the target audience. It is important to remain authentic. As a general rule, however: too much technical language and anglicisms should be avoided.
Make sure your articles are easy to read . Your Blog is not a scientific thesis - practice creative writing and use metaphors, anecdotes and vivid language to convey your thoughts.
Make the content more concrete by illustrating it with examples and anecdotes . This will help readers understand their way of thinking. If you can easily convey a complex topic, it does wonders for your authority on that topic.
Integrate a call to action (CTA) . Give your readers the opportunity to further study your material. Offers such as downloading a free eBook can also be used to generate leads .
6) Make The Blog better known: build the scope
To promote your Blog, social media is essential. So you need to embed appropriate share buttons in your Blog. Readers can easily like, share and recommend articles in relevant social media channels.
You can also benefit from sharing with other Blog authors in your niche. You can attract new readers to your Blog through mutual links or joint projects. It will also make you more known on the stage.
Pay attention to your SEO to get a good ranking in search engines . For a business Blog, it's worth using Google Keyword Planner or Wordpress Plugins like Yoast SEO. The keyword planner allows you to determine an exact search volume for keywords in your Blog posts. So you are always on the right side and know exactly what terms matter.
Google Trends offers an Alternative: it visualizes raw trends in searches in relative numbers. So you shouldn't expect accurate values here.
It also provides the ability to compare terms with each other. For example, you can define a relevant topic. Or, instead of a generic keyword, choose one with high current demand.
Useful Resources:
Case study: generating Blog traffic when visitor numbers stagnate
Developing effective Blog Strategies-a step-by-step guide
RSS Reader: how to create an RSS feed for Your Blog
7) these pages should not be missing when launching the blog
To make your Blog socially acceptable, you need to equip it with a few basic elements before you start. Because once your Blog has just started, it can attract countless visitors per month.
An "About Me" page should obviously not be missing. It also gives you a great opportunity to tell something inspiring about your brand with proper storytelling. You can also set up your blog's Media Kit here, with which you can find cooperation partners and even earn money in the long run as a blogger.
Download: PowerPoint template for your media Kit
You should also incorporate the legal notice, Privacy Policy and a page with a contact form for your readers.
Blogging has long been one of the most effective tools in inbound marketing. For businesses, it offers ways to gain visibility through SEO and entertaining knowledge transfer. And loyal readers can become customers or bring other readers to your site through posts shared on social networks.
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