How much does it cost to build a sales funnel?

Mohamed Sirag

5 Feb, 2021

How to create a sales funnel from scratch (quick!)

If you want to know,:

how to build a sales funnel from scratch, or

How to quickly build a sales funnel,

then you are in the right place! I'll teach you how to do both. And I have a sales funnel template that also allows you to describe your lead generation process.

I also wrote a guide that you can download that will show you where to find all the resources you need to create a sales funnel from scratch without spending a penny!

Download the guide below to learn how to create a sales funnel for free:

Construction of a sales funnel

The sales funnel is a conceptual framework that allows you to visualize your sales process. It starts with the traffic you pour into the hopper and ends with the sale (of all the traffic that has reached the end of the hopper).

Here's what you need to know before you start building your funnel:

Where do they come from? SEO? Paid Search? Facebook Ads? This will probably be a combination of the many channels available to you as a marketer.

Where Will you send your traffic? You need a landing page specifically designed for this traffic.

What are you gonna give them? You need a quote to get your contact information so you can continue to market it in the future. Downloadable content is typical for traffic at the top of the funnel (checklists, resource guides, templates, etc.), while demos, Discounts, and free trials are more common for ready-to-close traffic.

Once you have answered these questions, you can start building your sales funnel by filling out the following diagram:

Source: The Incoming Sales Funnel Binder

Assemble everything

Now I will show you how to create all these components.

To connect everything, you need Email Marketing Software. You can use one of the free email marketing providers mentioned in this free guide:

Creating Your Offer

You must first create your offer in Beacon (you have a free Plan).

Click "recreate", select" Lead Magnet", and then select the type of lead magnet you want to create. You can then select a template and use Beacon's drag and drop editor to design the perfect lead magnet.

If necessary, add links and calls for action to content and offers further down the funnel.

Create Your Landing Page

Now you start building your funnel.

Here you create your landing page, Thank You page and any other extra steps you want to insert into the funnel. For some tips on how to do this effectively, you can read my landing page design guide here.

Remember to use each page as an opportunity to draw your leads further down the funnel.

Configure your emails

Next, you need to set up your emails and marketing automation using a tool such as Mailchimp or Drip. As with everything in your funnels, use these emails to get leads down the funnel.

I wrote a more detailed guide called Saas marketing Funnel. It covers all the basics that apply to every industry (not just SaaS Marketing). I hope this will help you in your search to build a sales funnel from scratch!

What it takes to succeed "sales Funnel Consultant" - interview with Stephen Esketzis

"Have made six-figure revenues with some revenue Hoppers.”

"Leads cost me between 1 100 and $ 200 for extremely qualified leads.”

How many Conversions do you drive on your customers ' websites? Are your customers ' sales funnels optimized? Do you welcome customers who are qualified enough for what you offer or do you waste your time with the wrong customers?

Lessons on these issues and more in a Freewheeling Interview with Stephen Esketzis, an experienced commercial architect.

View and listen to the full Interview: (transcript and summary also available)

If you want to listen to this Interview on the go, you will find the audio version here.

Key extracts and takeaways:

Turnover Funnel

Ideal sales funnels have "just enough" information, but not" too much " information: they want to have a little information in advance, enough to get a prospect to know more. After capturing the prospect, you can maintain it with more information.

Estimate the lifetime value of a customer to avoid "unexpected losses": if the lifetime value of a potential customer is only$ 500, you cannot afford to spend more than 10-15% to acquire such a customer. This can only lead to an unsustainable and unprofitable campaign.

Setting up a funnel can cost between $ 2,000 and$ 50,000: programs with high ticket value can afford much more Copywriting, lead maintenance, etc.and require much more effort to set them up compared to programs with low ticket value.

Qualified customers is needed: began to offer services at $297 per hour. Unfortunately, the client only insisted on quick ways to make money rather than focusing on the process.

Be careful with customers "hi and goodbye":"you receive customers who like to work and suddenly disappear even after collecting all the information from you and leaving without paying". The qualification of customers is therefore paramount and does not give much more information than necessary. Marketing itself is more important than necessarily providing the solution on the first call.

Take 50% in advance: take at least 50% in advance, there should be no reason for a qualified customer to pay this amount. If you do this, you have to sort something out first.

Free by project rather than by revenue sharing / holder model: with this model worked best for the type of work involved.

About Stephen Esketzis:

Stephan-Esketzis

Stephen is a digital distributor based in Melbourne, Australia. He started the Internet marketing Business a few years ago and his specialty is improving the sales funnel and authority of websites.

In short, it helps build a website that brings communities together and then provides products and services through sales funnels. It does this by working on content marketing and paid traffic to get through the sales funnel to make a purchase on the site.

Transcription:

[00: 00: 01] Bala – welcome to the agency 101 Series brought to you by Mondovo. Mondovo is your ultimate all-in-one toolset that saves you 100 hours a month in managing your SEO and social media campaigns.

[00: 00: 15] this is Bala from Mondovo. Today I talk to Stephen Esketzis

[00: 00: 19] Bala-thanks Stephen for connecting us to Mondovo today. So tell us about yourself and what you do?

[00: 00: 25] Stephen - so little of me. I am a digital distributor based in Melbourne, Australia. Started an Internet marketing Business probably a few years ago now and my specialty is building sales funnels and authority websites.

This means creating a website that brings communities together and then delivers products and services through sales funnels. So, work on content marketing and then use paid traffic to go through the sales funnel and thus make a purchase.

00: 00: 55] Bala-Wonderful. Very good, so your strength is sales funnel, that's what the whole site is talking about? So why is this an important thing?

[00: 01: 27] Stephen-basically, the sales funnel is an interesting process for any product, whether you sell software or physical/digital good. The full tracking sequence is a sales funnel, so you buy a customer and warm up a customer, how you sell to your customer and how you send it to buy your products or services. Lead them to e-commerce for the sale of their digital products or anything.

The sales funnel is an interesting process for any product, whether you are selling software or physical property

[00: 01: 30] Type of everything uses a sales funnel, it's just this process. Therefore, I think it's definitely important to understand how you can acquire and sell a customer and build a system so that your sales funnel actually works for you when you have a product to sell. So it's very different to have a website and set up a range of products and hope that someone buys them somehow on your website, and you know that they just put things on the wall and hope that they will be sold.

[00: 01: 56] Bala – perfect, it's wonderful. If you say you're also creating the site for you, you're doing both the technical part of building the site and the whole process of what needs to be displayed on the site, and you're going through the customer journey as a whole, right?

[00: 02: 11] Stephen – Yes, this is just the time when you build a funnel using a combination of different tools. You can use it on a platform to create funnels created for sales funnels, or if you want to get more technical, but whatever platform you use, you just have to make sure that you can really set up pages. So if you have an Opt-in page where you can get leads, where you can get names and emails and then if you have a sales page and then there are real processes, it's that a strategy comes in which page goes, where so when someone comes on the first page, you just want to have some information, you want to add value first before you give them your information to acquire the lead and then, after that happens, you can ask them for more information because they have given customers the prospect of getting more value.

Whatever platform you use, you need to make sure that you can really set up web pages

You want to add value first before you give them your information

So you can only go through a specific part, that particular sequence, that process. Essentially, this is what a sales funnel is. Now I used to work with customers and now I just opened my sales funnel business, which makes more sense if you can drive and acquire your own traffic. That's kind of where I am right now. However, it is essential to be able to build this type of funnel both technically and strategically, and to know who your target audience is, what kind of messages you need to capture. This ensures that you can get the site quickly, both strategic and technical, to find customers.

Make sure you can quickly place the page both strategically and technically to find customers

[00: 03: 31] Bala - very good. So right now you are working on your website and apart from that you are working on other websites for other customers?

[00: 03: 37] Stephen-right now I'm using my website and I also have a health website that I'm currently focusing on. So what we're doing is we're creating an authoritative website right now. People in the health industry, so they can learn about fitness and all these things, and then we build this community with sales in the back. So it's like a digital web business, when someone comes to you, they contact you and they sell you goods and services. Here, my focus is on these 2 sites.

And I also advise some websites as well and help other people build their sales funnel.

[00: 04: 34] Bala-so if you're talking about setting up the whole funnel for an entire site, How do you actually measure a funnel, in terms of revenue generated on the Site, or it's just the process you kind of think about because often everything would be perfect, like in terms of setting up the funnel for the site, the whole process is good. But, the product is good or not is somehow subjective, but how do you measure the success of a funnel?

[00: 05: 01] Stephen-Good Question. The most important thing about a sales funnel is that you need to know it. You need to know exactly how much it costs to buy a prospect or a new customer. How many days are you Break even, say you buy a lead from Facebook ads and that Lead could cost me a Dollar for a name to buy an email and a customer could cost me $5 and the product I sell is 3 3. I know I'm losing $2 on this transaction, but if I understood my numbers correctly, I would know the lifetime value of this customer.

You need to know exactly how much it costs to buy a prospect or a new customer

If he is going to buy 2-3 products from me, then this is obviously positive, so I made a profit from it. I may not do it immediately in the first trade, but I will do it in 7 or 14 or 30 days (profit). So you have to really understand your numbers in the sales funnel.