Social Media Marketing: Share your unique brand story through online channels
Does your company have the trusted voices it needs from social media? Increase your online brand awareness and build meaningful connections with your customers and followers through social media marketing (SMM).
Thrive Internet marketing agency provides social media marketing services for small businesses, individuals and multi-location businesses. Whether you own a startup company or a Fortune 500 company, our social media marketing experts can help you with your campaign. Work with us and let our social media marketing agency increase your brand awareness and honesty!
The Basics of Social Media Marketing
Promote your company history and news on the right platform
Social media channels have become the main source of information and information in the modern world led by the Internet. But that's not all. Social media presence is also an essential factor for search engine ranking and digital marketing.
Statistics show that the global number of social media users has increased to 4.57 billion, and 346 million new social media users will be added in 2020. In addition, Global WebIndex shows that social media users spend an average of two hours and 24 minutes a day communicating across multiple networks on at least eight social media platforms and messaging apps.
As the use of social media continues to increase exponentially, knowing how to promote products on social media is becoming more and more important to reach the target audience and increase brand awareness. However, many marketers enter the field of digital marketing and social media without fully understanding what social media marketing is and what its requirements are. Don't make the same mistake.
Our social media marketers explain the different aspects of business to consumer (B2C) and Business to Business (B2B) social media marketing to help you launch your campaign. Read on and find out what social media marketing is and how you can promote products on social media directly from Thrive's social media marketing experts.
What is Social Media marketing?
Social media marketing is an online marketing technique that uses various social media platforms such as Facebook, Twitter, LinkedIn and Pinterest to build brand awareness, attract customers' attention and build brand connections with a wider and more diverse audience segment. Social media marketing for small businesses is a powerful way to reach your potential customers where they spend their time online and increase your brand engagement.
A dynamic, data-driven social media marketing plan can bring remarkable results to your business and turn customers into brand advocates. More importantly, an innovative social media marketing strategy will have a positive impact on your search engine optimization (SEO) and digital marketing efforts, generating more leads and revenue streams for your business.
Digital marketing vs. Social media marketing: what's the difference?
Many people use digital marketing and social media marketing interchangeably. They believe that the introduction of various marketing techniques in B2B social media is in itself qualified as digital marketing. However, social media marketing is only part of the big picture.
Let's look at the difference between digital marketing and social media marketing to better understand how you can use these marketing tactics to your advantage.
Digital marketing is a comprehensive term that uses digital online and offline marketing tactics to promote products and services and improve profitability.
Digital marketing includes a variety of Internet marketing tactics and channels, including SEO, social media marketing, pay-per-click advertising, ecommerce optimization, email marketing, and Amazon advertising.
Social media marketing, on the other hand, is one of the many components of digital marketing. It uses various social media platforms such as Snapchat, TikTok and YouTube to represent the brand, attract people's attention and connect with potential customers. Digital social media marketing involves working with industry influencers, publishing fresh and unique content, and implementing various marketing trends to convince people to take action.
Compared to other types of digital marketing, B2B social media marketing delivers faster campaign results. However, social media marketing is not enough. As digital marketing experts, we strongly recommend that you explore other internet marketing tactics that go along with your social media campaign to achieve long-term sustainable success.
Are digital marketing and social media marketing necessary for companies?
Yes. Digital marketing and social media marketing are essential components of online success. Although the marketing strategies for digital and social media are different, these marketing tactics pursue the same goals: increasing brand awareness and increasing sales.
Digital social media marketing allows you to introduce your brand to potential customers exactly when they are ready to be converted. More importantly, by combining marketing efforts in digital and social networks, you can make the most of the available touchpoints and conversion opportunities.
Remember that digital success is not about choosing between digital marketing and social media marketing, but about combining the right marketing tactics to convey your brand message. Digital and social media marketing strategies are essential to find the right customers and grow your online presence. The key is to make sure that your digital social media marketing methods match your goals.
What are the advantages of social media marketing services
Social media marketing services have many advantages for startups and established brands. With the right social media marketing plan and campaign tracking system, social media content marketing can lead to more search traffic, better SEO, more active customer interaction, and increased brand loyalty.
Are you still wondering if it is worth investing in social media marketing services? Here are the main advantages of social media marketing that will make it easier for you to make a decision:
Best Online Exhibition
Social media marketing is constantly evolving and adapting, becoming a powerful online marketing resource for companies and brands. Instagram Facebook, Twitter, LinkedIn and social media platforms can increase the awareness and interest of your company. By using an effective social media content marketing strategy, you will create more engagement and social signals such as likes and reps that will allow you to connect with the wider online community.
High ranking in search
Search engines like Google and Bing are now integrating updates, tweets, profiles and comments on their results pages, recognizing the importance of social engagement. The more people share your content on social media, the more traffic you send to your website and the higher your search ranking.
Targeting a specific target group
No matter how valuable and attractive your content is, you will not generate conversions unless you reach the right audience. With social media marketing, you can identify and categorize your ideal customers by age, location and online activity, among other things. Social media marketers identify and analyze their market niche in order to understand the online behavior of their target customers and create relevant content and ads that meet their needs.
Best customer coverage
A study by the Global Web Index shows that about 54% of online users use social media platforms to search for products. In addition, 49% of consumers rely on recommendations from influencers on social media to find brands. With a solid social media marketing strategy, you can increase brand awareness and position your business in front of the right customers.
Full control over the brand
Social media marketing packs are tailored to your specific needs and financial capabilities. This means that you have complete control over your brand, budget and content marketing strategy on social media. By learning how to use social media for marketing, you can create and maintain an appealing image for your target audience and make sure that your B2B social media marketing game is always relevant.
Increase customer confidence
Understanding how to use social media for marketing will help you build a thoughtful leadership brand and create deep and meaningful connections with your followers. Our social media marketing agency shares valuable content and participates in online conversations about your business to keep the pulse of your target market. We also use social media video marketing to present customer feedback, case studies and other content that proves the importance of your brand. This tactic is crucial for gaining consumer trust and building close relationships with your followers.
Many marketing options
Instagram Facebook, YouTube, LinkedIn and Instagram, there are other social media marketing techniques that you can use to promote your business. These include WhatsApp, Messenger, WeChat, Tumblr and Snapchat social media marketing. Our social media marketing company conducts in-depth business surveys, audience analysis and competitor benchmarking to determine the most appropriate and cost-effective social media marketing platforms and methods for your business.
Increased profitability
Social media marketing for small and large companies is a cost-effective way to attract your ideal customers without spending a lot of money. Various social media platforms allow you to present your products and services at low prices. In addition, one of the main advantages of social media marketing is that it allows you to reach an unlimited number of leads in different locations without additional work or additional expenses.
Social media marketing is one of the best ways to humanize your brand and give customers an insight into what's going on in your business. Take advantage of Thrive's social media marketing services and hire more people to protect your brand! Contact our social media marketing company now to learn more about using social media for marketing.
How to promote a product on social media
Build your business as a respected specialist and industry leader
Are you having trouble getting the best results from your social media marketing strategy? Becoming a thought leader does not happen overnight. However, with creative social media marketing ideas and a data-driven business approach, you can position your brand as an expert in the relevant field in no time at all.
From choosing the right social media channels to developing your social media content marketing strategy, every step is essential for creating a successful social media marketing campaign. Are you ready to start marketing through social media?
Our social media marketing company has compiled best practices to promote your business effectively on online platforms. Follow these social media marketing tips from Thrive's expert social media marketing consultants:
* Conducting extensive market research
* Identify relevant social media marketing platforms
* Analyze the behavior of your audience
* Create engaging content
* Communicate with your followers
* Launch targeted social media ads
* Combine your marketing channels
* Collaborate with industry influencers
* Optimize your social media pages
* Ensure brand consistency across different platforms
* Perform a/B testing of your advertising campaigns
* Analysis of campaign results
* Optimize your social media campaigns based on analytics
* Work without a social media marketing plan
* Copy your competitors' marketing ideas on social media that don't fit your brand image
* Resell your goods and services at an inflated price
* Measuring incorrect indicators
* Treat all social media marketing channels the same
* Rely too much on automation
* Buy subscribers
* Use irrelevant hashtags
* Keep silent in comment sections and topics
* Cross-posts on your social media accounts
These B2B social media marketing processes focus on improving your company's social media presence and achieving your brand goals. Let us support you in the development and implementation of a robust business plan for social media marketing. Sign up for a consultation with one of our social media marketers and let us turn your social media marketing ideas into an overall strategy!
Social Media marketing Services for Companies
Get More Trusted Voices Online
As the online community grows and changes, social media campaigns and tactics need to be one step ahead. Whether you want to increase the number of likes or followers on your brand page, or you need a targeted campaign to generate revenue and attract new customers, our social media marketing consultants will help you with this.
Thrive Internet marketing agency is a social media marketing company with extensive experience in social media marketing services. Our experts know how to creatively design and implement effective social media marketing campaigns for companies of all types and sizes.
Take a look at the social media examples of our clients to find out how our social media marketing agency differs from other social media marketing companies:
