How much does entry level social media marketing pay?
You should charge from $ 25 to $ 100 per hour for the design of posts on social networks. Other options include charging a fixed price or an advance payment, depending on which social media platform you are developing on, as they offer a variety of content.
The key to designing social media posts is quality. Make sure that your posts are well designed, visually appealing and fit the brand of your company. Note that each platform has different specifications for the image size and the content offered. In this article we will look at various design posts on social networks and give tips on the current prices.
What determines how much graphic designers charge for social media posts?
As a graphic designer, it can be difficult to navigate when downloading social media posts. Since the content varies a lot from platform to platform - and because posts are usually short and entertaining – it can be difficult to determine how much to download.
There are several factors that determine how much graphic designers charge for social media posts, such as whether they charge an hourly, fixed or advance fee, and on which social media platform they develop. Based on this, you can determine the best way to charge your customers.
Here are some factors that influence how much you can charge for designing social media posts:
* The type of content you have developed (e.g. static image, video, infographic)
Facebook Instagram Instagram Facebook Instagram Instagram * the social media platform you are developing (e.g. Facebook, Instagram, Twitter)
* Your experience as a designer
* Geographical location
* Wallet share
Various factors like these affect how much you charge for designing social media posts. Read on to learn more about the individual payment methods and which social media platform you should charge for each.
Pricing strategies for the design of social media posts
Developing a pricing strategy for the design of social media posts is primarily about what works best for you and your customer. There are three ways to find out the cost of designing messages on social networks: hourly, fixed or fixed price.
Hourly rate
Hourly payment is one of the most common pricing strategies for posts on social networks. If you use this strategy, you should be clear about your bets in advance from the very beginning. So there will be no more surprises in the future.
You can set your hourly rate by calculating your business expenses, taking into account your level of experience and checking how much other planners in your area charge. Once you have all this information, you can set prices.
Fixed interest rate
Fixed price is another common pricing strategy for the design of messages in social networks. When using this method, you should take into account the time it takes to complete the project and the level of experience.
If you are an inexperienced designer, it is important not to underestimate the price. Be sure to do your research and find out how much other designers with similar experience charge for similar projects.
Fixed interest rate
The final pricing strategy we are discussing is a fixed interest rate. This method is common for designers who are constantly working with clients. With this strategy, you agree to a set price for a certain number of monthly contributions. This is a great option for customers who need continuous content.
Depending on your experience and the number of messages that your client will need in a week or a month, calculate how long the entire project will last for a certain time, based on your hourly rate. Prepayment installments can range from $ 250 to $ 700 per month, depending on the amount of your work.
What is the difference between the design of posts on different social media platforms?
While the reasons for creating an engaging social media post are the same regardless of the platform used, there are some important differences that you should be aware of.
The design of posts varies depending on the social media platform, as each platform has different requirements for the size of the image and the type of content offered. For example, Facebook offers a variety of content (for example, static images, videos, infographics), while LinkedIn is mainly text-based.
Instagram Facebook Facebook Instagram posts usually contain more text than other platforms like Instagram or Twitter. This means that its creation will take a little more time, because you need to send a convincing message to your audience. An hourly wage is a good option for posting on Facebook because you can charge $25 to $100 per hour.
* Instagram: Instagram is all about visual effects. Posts on this platform should have attractive, vivid visual effects that tell the story. For this reason, you can charge a fixed or fixed fee for the design of Instagram posts, depending on how many posts the client needs.
* Twitter: The most important thing about Twitter is brevity, so you don't have to spend as much time on each message as on other platforms. However, you need to be especially inventive to convey your perspective in a confined space. Fixed or fixed prices are great for designing Twitter posts.
* LinkedIn: LinkedIn posts are similar to Facebook posts because they tend to be longer and contain more text. However, since LinkedIn is a professional network, your posts should have a more serious tone. Hourly rates are a great option for writing on LinkedIn.
In addition to these popular social media platforms, there are many other networks. Some examples are Snapchat, Pinterest and Tumblr. If you are developing messages for one of these platforms, make sure you research the specifications of each platform to make sure your messages are the right size and look their best.
Tips for saving time and money as a graphic designer
The time it takes to complete the task is one of the most important factors affecting the price. If you can create a post quickly, it can take you less time than if it took many hours to create it.
One way is to use designs to speed up the design process. Placeit offers a wide range of social network templates that can be used in a matter of minutes and help you create professional posts quickly and easily.
Another great way to save time (and money) is to use a social media post planner. This tool allows you to create and schedule posts in advance to spend less time managing your social media accounts.
Conclusion
Charges for scheduling social media posts may seem threatening, but that's not necessarily the case. By applying one of the above pricing strategies and following tips to save time and money, you can safely set prices and create good news for your customers.