How can whiteboard animation be used?
10 Reasons To Use Whiteboard Animation In Your Business
There are some things that are really a gift that still gives, such as green tea. At this point, research conducted in the field of Green Tea presents it as something a little under the elixir of life. Depending on our individual needs, this not only makes green tea a good choice on many levels related to health, but also allows us to do it in the most useful way - checking multiple things from one list at a time.
Checking such lists is one of those joyful moments of the day. Another possibility to do this during the day is to use Blackboard animation. From news and marketing to Page bounce rates, animated videos on the Whiteboard will help us solve many communication problems.
Background for Blackboard animation
As with green tea in the hallway of the local supermarket, there are many examples of Blackboard animations and animated explanatory videos. Chances are you've seen at least one, and an example here is the animated explanatory video we made for Dan pink and the launch of his book w We are big fans of animation on the board both the medium and what they allow; we helped them become pioneers in the creation of the RSA Animates series.
Let's consider in more detail how live educational videos help companies, but at the level of large image, we like how the animation on the board Demokrat conoscenza Speaking about RSA Animates, Mairi Ranan of RSA told us: "RSA Animates has proven to be extremely popular and has shown us that people crave ideas presented in a creative, engaging and accessible way". After their success, we wanted to better understand the public's reaction to them.
To this end, we have collaborated with professor Richard W Iseman, professor of Social Psychology at the University of Hertfordshire. After working with him on the project, we had the honor to collaborate with him in this search for animation on the board. Comparing the talking head video to the whiteboard animation, we found that the whiteboard animation was:
66% more likely to share this led to an increase in information storage by 15 % it was 33% more interesting
We wrote here about how to create whiteboard animation, but now it's time to consider the ten benefits that whiteboard animation can bring to communication and marketing.
1-Make the complex simple and dry
The basics of whiteboard animation lie in storytelling, and one of the most powerful benefits of whiteboard animation is the ability to facilitate the understanding of complex ideas and make dry topics more interesting.
Visual storytelling in the company can make complex messages and abstract ideas clearer, using devices such as visual metaphors to translate a topic into something more familiar. Similarly, visual storytelling techniques can take on important but not necessarily engaging topics and repackage them into memorable and entertaining images and narratives.
2-personality, tone, and brand image
Blackboard animation begins its life in the form of scenarios that creatives use to create explanatory narratives and images that we can learn better. The script then creates the basis for the text on the screen and is animated by the artist behind the scenes.
All these steps offer many opportunities to add personality, tone and brand image. From the choice of words, colors, characters, and images to the choice of Font and voice artist, blackboard animation is full of possibilities of a complete and natural reflection of you and your brand.
3-blackboard animation is universal
Cisco said mobile video consumption has grown 17-fold since 2012, highlighting the growing dominance of mobile phones in how they interact with information. Depending on the audience, the message should work on a small screen as in more traditional settings.
An animation video on the board is the perfect format for this. They can pack a lot of information into a small amount of place and time, making it informative, interesting, and aesthetic. And they can do it, whether they are displayed on a smartphone or on a Smart TV or monitor.
4-Make your message memorable and interesting
As our study with Professor Richard Richard The use of narration in combination with visual language, voice acting, animations, and text on the screen allows edge animation to work for the viewer, no matter if they prefer auditory,
The same combination allows you to make your message more interesting and interesting. This is great news when it comes to drawing the viewer's attention to what is becoming an increasingly distracted world and means your calls to action may be more effective.
5-reduce bounce rates on your website
Whiteboard animation will not only make your message more attractive but also reduce the bounce rate of home pages or landing pages. The team Fromistia While we can never be sure of all the factors that affect Google's algorithm, Google said Page metrics will contribute to ranking criteria:
"The page interaction signal measures aspects of how users perceive interaction with a site Optimizing these factors makes the site EB site more enjoyable for users across all Bro EB Bros and surfaces and helps sites meet user expectations on mobile devices. We believe this will contribute to the success of the online business as users will be more engaged and will be able to transact with less friction".
6-connect with the public and humanize your business
An important part of any animation on the board is its interaction with the audience. In part, we have our old friend telling stories to thank for it, but there are plenty of other ways that blackboard movies can resonate with viewers. The correct choice of a character or voice can greatly help people identify with you and your message, and also use social links or pop culture, which people learn, to move to the next level.
Based on humor and emotional reactions, this connection becomes even stronger, and this connection can extend beyond the character or message. Large companies and some industries challenge easy relationships, so you can use this connection and the visual freedom of animation on the board to present your business in a more human and enjoyable way
7-customize your board animation on yourself
It's not just business perception when the forces of communication and presentation of animation on the board come to their place. Each message and topic deserves a delivery that captures their completeness and nuances, but depending on the theme it can be easier said than done.
Working with a creative team, you can create illustrations and visual metaphors that are perfect to present your topic or message in the exact details you need and at the same time make it attractive. Whether it's a complex scientific process, a new policy, or a business update, whiteboard animation is suitable for solving abstract and more specific problems.
We recently worked with CEA Consulting on an animation explaining how the ocean can play a role in absorbing atmospheric carbon, and attention to scientific detail was vital.
8-General Information
Just as matcha stands out from other green teas (although we are also fans of Sencha), blackboard animation has a quality that gives it an advantage over many other forms of storytelling - combining ideas and overlapping information. This is very important because it opens up a new possibility in your explanation and narration.
Putting ideas together allows the audience to provide context to fully understand the point of view, whether it is a complex theory or a point with many references. The White border's animation ability to display the large image means it is perfect for explaining complex systems of ideas and data, giving close-ups, before revealing, as it relates to the rest of the message, for a more complete and full understanding.
9-animation whiteboard connection "Swiss Army knife"
The versatility we mentioned earlier is not limited to the animation area of the whiteboard, but it can also provide a wide range of features. Let's take a closer look at some of the whiteboard animation apps listed below in this blog, but whiteboard animation can help or be used as:
• training
• marketing
• swing
• demonstration
• sharing report summaries
• explanations for the main page and landing page
• answering popular questions of staff, customers or customers
• explanations of processes, principles and products
• corporate storytelling
10-role of video in the buyer's journey
Our last observation is about the evolution of how people use videos. We talked a little in a previous blog about how our relationship with video has changed, and today it's not just about teaching us how to make flower pots. For many of us, video plays an important role in our buying process. Google and IPO research found that 55 percent of the 24,000 respondents actually used in-store videos to decide to buy something, and more than 50 percent said the videos helped them decide which brand or product to buy.
We are sure that videos on the board can attract the attention of companies to their viewers, both employees and customers. From sharing and engaging complex topics to humanizing and storytelling a company, animation on a whiteboard has a lot to offer.
We are proud to have seen the whiteboard animation evolve after the RSA animation and see the number of stories it showed on the screen. Every project we are working on is a new adventure, and we like to go in peace and look for each client when we intend to display his message and tell his story in the best way.
Related Articles:
- Doodly Review
- How to Use Doodly Preset Scene
There are some things that are really a gift that still gives, such as green tea. At this point, research conducted in the field of Green Tea presents it as something a little under the elixir of life. Depending on our individual needs, this not only makes green tea a good choice on many levels related to health, but also allows us to do it in the most useful way - checking multiple things from one list at a time.
Checking such lists is one of those joyful moments of the day. Another possibility to do this during the day is to use Blackboard animation. From news and marketing to Page bounce rates, animated videos on the Whiteboard will help us solve many communication problems.
Background for Blackboard animation
As with green tea in the hallway of the local supermarket, there are many examples of Blackboard animations and animated explanatory videos. Chances are you've seen at least one, and an example here is the animated explanatory video we made for Dan pink and the launch of his book w We are big fans of animation on the board both the medium and what they allow; we helped them become pioneers in the creation of the RSA Animates series.
Let's consider in more detail how live educational videos help companies, but at the level of large image, we like how the animation on the board Demokrat conoscenza Speaking about RSA Animates, Mairi Ranan of RSA told us: "RSA Animates has proven to be extremely popular and has shown us that people crave ideas presented in a creative, engaging and accessible way". After their success, we wanted to better understand the public's reaction to them.
To this end, we have collaborated with professor Richard W Iseman, professor of Social Psychology at the University of Hertfordshire. After working with him on the project, we had the honor to collaborate with him in this search for animation on the board. Comparing the talking head video to the whiteboard animation, we found that the whiteboard animation was:
66% more likely to share this led to an increase in information storage by 15 % it was 33% more interesting
We wrote here about how to create whiteboard animation, but now it's time to consider the ten benefits that whiteboard animation can bring to communication and marketing.
1-Make the complex simple and dry
The basics of whiteboard animation lie in storytelling, and one of the most powerful benefits of whiteboard animation is the ability to facilitate the understanding of complex ideas and make dry topics more interesting.
Visual storytelling in the company can make complex messages and abstract ideas clearer, using devices such as visual metaphors to translate a topic into something more familiar. Similarly, visual storytelling techniques can take on important but not necessarily engaging topics and repackage them into memorable and entertaining images and narratives.
2-personality, tone, and brand image
Blackboard animation begins its life in the form of scenarios that creatives use to create explanatory narratives and images that we can learn better. The script then creates the basis for the text on the screen and is animated by the artist behind the scenes.
All these steps offer many opportunities to add personality, tone and brand image. From the choice of words, colors, characters, and images to the choice of Font and voice artist, blackboard animation is full of possibilities of a complete and natural reflection of you and your brand.
3-blackboard animation is universal
Cisco said mobile video consumption has grown 17-fold since 2012, highlighting the growing dominance of mobile phones in how they interact with information. Depending on the audience, the message should work on a small screen as in more traditional settings.
An animation video on the board is the perfect format for this. They can pack a lot of information into a small amount of place and time, making it informative, interesting, and aesthetic. And they can do it, whether they are displayed on a smartphone or on a Smart TV or monitor.
4-Make your message memorable and interesting
As our study with Professor Richard Richard The use of narration in combination with visual language, voice acting, animations, and text on the screen allows edge animation to work for the viewer, no matter if they prefer auditory,
The same combination allows you to make your message more interesting and interesting. This is great news when it comes to drawing the viewer's attention to what is becoming an increasingly distracted world and means your calls to action may be more effective.
5-reduce bounce rates on your website
Whiteboard animation will not only make your message more attractive but also reduce the bounce rate of home pages or landing pages. The team Fromistia While we can never be sure of all the factors that affect Google's algorithm, Google said Page metrics will contribute to ranking criteria:
"The page interaction signal measures aspects of how users perceive interaction with a site Optimizing these factors makes the site EB site more enjoyable for users across all Bro EB Bros and surfaces and helps sites meet user expectations on mobile devices. We believe this will contribute to the success of the online business as users will be more engaged and will be able to transact with less friction".
6-connect with the public and humanize your business
An important part of any animation on the board is its interaction with the audience. In part, we have our old friend telling stories to thank for it, but there are plenty of other ways that blackboard movies can resonate with viewers. The correct choice of a character or voice can greatly help people identify with you and your message, and also use social links or pop culture, which people learn, to move to the next level.
Based on humor and emotional reactions, this connection becomes even stronger, and this connection can extend beyond the character or message. Large companies and some industries challenge easy relationships, so you can use this connection and the visual freedom of animation on the board to present your business in a more human and enjoyable way
7-customize your board animation on yourself
It's not just business perception when the forces of communication and presentation of animation on the board come to their place. Each message and topic deserves a delivery that captures their completeness and nuances, but depending on the theme it can be easier said than done.
Working with a creative team, you can create illustrations and visual metaphors that are perfect to present your topic or message in the exact details you need and at the same time make it attractive. Whether it's a complex scientific process, a new policy, or a business update, whiteboard animation is suitable for solving abstract and more specific problems.
We recently worked with CEA Consulting on an animation explaining how the ocean can play a role in absorbing atmospheric carbon, and attention to scientific detail was vital.
8-General Information
Just as matcha stands out from other green teas (although we are also fans of Sencha), blackboard animation has a quality that gives it an advantage over many other forms of storytelling - combining ideas and overlapping information. This is very important because it opens up a new possibility in your explanation and narration.
Putting ideas together allows the audience to provide context to fully understand the point of view, whether it is a complex theory or a point with many references. The White border's animation ability to display the large image means it is perfect for explaining complex systems of ideas and data, giving close-ups, before revealing, as it relates to the rest of the message, for a more complete and full understanding.
9-animation whiteboard connection "Swiss Army knife"
The versatility we mentioned earlier is not limited to the animation area of the whiteboard, but it can also provide a wide range of features. Let's take a closer look at some of the whiteboard animation apps listed below in this blog, but whiteboard animation can help or be used as:
• training
• marketing
• swing
• demonstration
• sharing report summaries
• explanations for the main page and landing page
• answering popular questions of staff, customers or customers
• explanations of processes, principles and products
• corporate storytelling
10-role of video in the buyer's journey
Our last observation is about the evolution of how people use videos. We talked a little in a previous blog about how our relationship with video has changed, and today it's not just about teaching us how to make flower pots. For many of us, video plays an important role in our buying process. Google and IPO research found that 55 percent of the 24,000 respondents actually used in-store videos to decide to buy something, and more than 50 percent said the videos helped them decide which brand or product to buy.
We are sure that videos on the board can attract the attention of companies to their viewers, both employees and customers. From sharing and engaging complex topics to humanizing and storytelling a company, animation on a whiteboard has a lot to offer.
We are proud to have seen the whiteboard animation evolve after the RSA animation and see the number of stories it showed on the screen. Every project we are working on is a new adventure, and we like to go in peace and look for each client when we intend to display his message and tell his story in the best way.
Related Articles:
- Doodly Review
- How to Use Doodly Preset Scene
