What Are The Important Parts Of The Sales Funnel Process? - Sales Funnel Stages Explained

All stages of the Sales Funnel can be explained

As a sales representative, he constantly struggles for attention to leads and prospects.

The harder it is to sell, the harder this job will be.

If you give up your sales pitch too early, you look like a used car salesman just trying to make a deal. Instead of buying the wires completely avoid them.

That's where the sales funnel comes in.

The sales funnel provides a link-oriented framework for tracking, preventing you from entering your pitch too soon. Instead of trying to sell the prospects of products or services, you can use the sales channel to educate potential customers to make a qualified, informed purchase decision.

Although the exact steps of the sales funnel may vary dramatically, it usually follows the same process: awareness, interest and evaluation, desire, action, and renewed commitment.

At each stage of the sales funnel, you will need to provide certain information, content, or answers that will help prospective customers get closer to their purchase.

Let's break down exactly what happens in each stage of the funnel, and how to optimize each step to better target the audience.

0. Level 2: research and preparation

Although research and preparation are not the actual phases of the sales funnel, it is incredibly important to achieve future success. Before you start, find out who you want to attract and who you are as a company.

First, identify your own brand values. What does the company stand for? What do you represent as a sales representative? What qualities, qualities, or skills are important to your team? What is the personality of the brand?

Understanding the core of the business provides a basis for lasting, more valuable customer relationships.

For example, Patagonia's mission is not to sell jackets or hiking equipment. Your job is to save the planet. This greater 'cause' creates common interests between the company and potential customers and encourages customers to build long-term relationships with the brand.

We want you to get acquainted with the target customer beyond a possible payday. When you create a customer personality, you will learn who is the ideal customer, what problems they face, and what solutions they can offer to make their lives easier.

CREATING A CUSTOMER PERSONALITY HELPS YOU TO SEE PROSPECTS AS MORE THAN JUST A TRANSACTION AND PROMOTE LONG-TERM RELATIONSHIPS IN THE DISTRIBUTION CHANNEL.

The customer's personality also makes it easier to identify what content is needed at all stages of the sales channel. Once you understand the goals, frustrations, and personalities of your prospects, you can customize the information you provide to better respond to any questions or concerns you may have.

1. Level 2: Awareness

On top of the funnel is a phase of consciousness. The main purpose of this phase is to improve the visibility of the brand as well as collect leads. While you want to make sure you're targeting the right group of people, it's okay to throw a wide net at this time.

In the awareness stage, you want to draw attention to your brand, but you do not need to advertise a particular product or service. Instead, you should focus on exchanging ideas, solutions, or advice.

Here are some ways you can draw attention to your brand:

• Sponsored social media posts

• SEO

• Guest article or guest podcasting

• E-books and notebooks

• Independent Research

• Webinars

• Video

• Infographic

• Personal Events

• Content in this section of sales funnel should be informative, but fun, interesting. You have to stand up in a crowded room. Don't be afraid to be creative.

Here is an example:

AN EXAMPLE OF AN ADVERTISED SOCIAL MEDIA POST THAT CAN INCREASE BRAND AWARENESS

See the customer's personality to identify the areas where the target audience hangs. Find out which social media platforms you frequently use and target these areas. Run ads on non-traditional platforms that you can use dating apps or video games if you match your brand's personality.

The most important thing here is to create content that draws the public's attention to where you spend your time even if it is not the "best practice" platform, such as Facebook or Twitter. If your target audience is not active in these areas, do not waste your time or money.

Define a specific process or action that would lead to the next phase of the sales channel, such as signing up for a newsletter or registering for a webinar. Think of a clear conversion, like tracking social media or subscribing to an e-mail newsletter, and measure how many people you attract compared to how many people you convert.

If the conversion rate is low, you will need to re-examine the created content. Find better publishing options or content that might be more attractive to the public.

2. Level 2: interest and evaluation

Once the lead from the awareness stage has been transformed, it enters the interest and evaluation phase of the sales channel. At this point, he got the reader's attention, and he wants to know more about an idea, concern, or question. However, you are still not ready to consider buying.

The main goal at this stage is to build a relationship with new leadership to determine what your ultimate goal is. You can do this by creating a single brand and message that the public can connect to and share through different content channels.

Here are some content ideas for the section of interest in the sales channel:

• Email Campaigns

• Blog posts

• Lead Magnets

• Chatbots

• Social Media Accounts

• Free Trial Versions

• Retargeting Campaigns

SHIFT USES RETARGETING ON FACEBOOK TO RECONNECT WITH PROSPECTS WHO EXPRESSED INTEREST IN THE TOOL

In the interest and evaluation phase, you want to display the sensors to see what the driver's role is.

If you track which links you click in your email campaigns or which comments you contact in social media, you can better understand the problems you encounter and what solutions you can look for.

Be sure to keep track of your driving with any questions or any additional information you need. Although you are not ready to purchase, you should focus on maintaining a relationship that will position you as a useful expert. That makes it more likely that they'll come to you when you're ready to buy.

You can also use retargeting to download ads from previous site visitors. Re-branding through Facebook or Google ads may return to wires that did not convert to your site for the first time to complete the sign-in or log-out process.

The transition between the second and third stages of the distribution channel may not be as clear as the first to second stages. As managers get better acquainted with what they offer and how to help solve the problem, to develop a greater interest in certain products or services.

Ease them into the next stage slowly by offering free trial versions, discounts, videos, or even 1-1 demos to increase your desire for products or services.

3. Phase 1: Request

At this stage of the sales funnel, the lead is a complete perspective. Not only are they catching your attention, I care about that brand, but they are actually considering buying.

Related Article: ClickFunnels 2022 Review - The Secret to Scaling to 6 Digits?

However, they are not ready to make a deal.

The prospects are still not 100% sure that the solution meets your needs. You will look for how well the offer fits your budget, your current business model, as well as what results in you can expect.

Here are some popular types of content that are included in the desired phase:

• Recommendations

• Price pages

• Case studies (how to create them)

• Preferential codes

• Customer reviews and product recommendations

• Live demos or tutorial webinars

• Consultation

• Product comparison

SQUARESPACE OFFERS RECOMMENDATIONS TO SMALL BUSINESSES, CELEBRITIES TO BOOST CONFIDENCE AS WELL AS CONVINCE PROSPECTIVE BUYERS TO TRANSFORM THEMSELVES

The main goal at this point is to show the view of what life is like as a customer would look like. He wants to show you the returns you can expect when you invest in your products or services and make it as simple as possible to pull the trigger.

If you have not used a free trial or a discount offer, then this is a great opportunity. Your investment is low at the end of your prospects and gives you a better sense that the solution makes your life easier without your complete commitment.

4. Level: Action

This is the stage in which all actions take place. Once he's properly maintained the management, he's ready to close the deal and redefine his prospects.

But the goal at this stage is not only to buy a fast customer. You also need to stop them from success with your product or service. This means that we will provide you with material that will allow you to present and, most importantly, integrate the new solution into your daily life.

Here are some types of content that should be included in the action phase of the sales channel:

• Inside-or Customer-Success Tips

• Offer

• Product implementation or training webinars

• Packed Packages

• Tracking email campaigns

THE NEW YORK TIMES OFFERS A SPECIAL OFFER TO CONVINCE THE CLIENT OF THE PURCHASE

The first few days or weeks may create or break a potential long-term relationship with a new client.

If the client feels they made a deal and then disappeared, they can prevent him from making another purchase. This applies in particular to the distribution channels of the subscription model, which depend on recurring customers.

There is a clear training system, whether by email, phone call or webinar. Consistently check with new customers to see if you have any questions or problems. Give them some time to familiarize themselves with the product and then log in again.

Do not try to sell or push an additional product immediately. Instead, give your new client time to adapt to what he's already bought.

Once you feel better about your product or service, you can re-introduce your customer to the sales channel.

5. Step 3: Re-engagement

Loyal customers can be the best for any brand. Only a 5% increase in customer loyalty can lead to an increase in profit from 25% to 95%. Satisfied customers not only buy more but also tell their friends to buy more.

Re-interacting with these customers who have a positive experience with the brand may encourage them to make an additional purchase, give them recommendations leading to new conversions, both for their customers.

Here are some ideas for re-engaging customers:

• Recommendation programs

• Upselling campaigns

• Re-engagement e-mail campaigns

• Product-specific webinars and tutorials

• Live Demonstrations

Essentially, customers can never run out of content they can deal with. Even if you have already purchased it and are satisfied with the solution you have provided, you must create offers, information, and progress that you are interested in.

At this stage of the sales funnel, focus on maintaining a long-term relationship. This can be done by introducing new features and products that customers may be interested in or encouraging their customers to become ambassadors of their brand.

The content should go beyond mere sales at this stage.

Webinars, tutorials, presentations should expand your current client's knowledge on how to use products or services, or give them pro tips that really master your purchase.