What could you identify when using a keyword planner?- Keyword Analysis: How to effectively analyze keywords

What is keyword analysis?

A keyword analysis is a process of analyzing keywords or search phrases that lead visitors to your site through regular and paid search. Thus, keyword analysis is the starting point and the cornerstone of search marketing campaigns.

By understanding what your website visitors are ranked for in search engines, marketers can better customize their content and landing pages to attract more traffic and increase their conversion rate. For this reason, keyword analysis is an important skill for SEO and PPC experts.

Keyword analysis helps you increase conversions, find new markets, and optimize spending, but it requires extensive vetting and decision - making to beat your keyword competitors. The keyword analysis tool WordStream takes your website's keyword analysis one step further by not only analyzing your keywords but also suggesting actions and automating your activities to achieve maximum efficiency and results.

Do you really want to see tables and charts for hours a day every day? And what will happen next? WordStream eliminates this waste of time by optimizing the keyword analysis process, highlighting important marketing performance metrics, and prioritizing actions to significantly increase your effectiveness while improving your PPC performance.

The Importance of Keyword Analysis

Marketing is inherently analytical. The scale and effectiveness of marketing in the field is key to optimizing the budget allocation and market reach. Search marketing is no different, and since keywords define your entire search campaign, keyword analysis should be your primary focus. Keyword analysis allows you to:

Optimize spending: allocate more budget to successful keywords and eliminate useless spending on those that do not bring results

Increase Conversion: Identifying and targeting keywords that generate good conversions is useful for optimizing the conversion rate and return on investment (ROI).

Visual Trends: Knowing the frequency of keyword searches provides insights into market behavior that you can apply to many aspects of your business.

Prioritize Your Time-Keyword Effectiveness Guides Campaign Importance-Spend Your Time optimizing the areas that have the greatest impact on Your Results

Find new Markets: Use keyword analysis to expand your efforts and find more specific keyword queries and relevant leads.

Despite all the benefits, most search marketing professionals don't spend enough time analyzing keywords because it takes a lot of time and requires repetition. The keyword software allows you to automate and simplify keyword analysis and data usage, making your work more productive.

Keyword Analysis with WordStream

Google AdWords includes a keyword analyzer and a report section that details data such as the number of clicks on keywords and the success of the campaign. However, using these tools is difficult to learn keywords and how they relate to each other.

While Google's tools are useful for getting an overview of your account, what you will do based on this data, and how you will learn from it to improve efficiency, is entirely up to you. In addition to advanced keyword search capabilities, WordStream evaluates their popularity and total number of visits to segment keyword groups. Highly relevant keyword groups are a crucial step in improving your quality score, and the WordStream training software ensures that your keywords are targeted in the most relevant way. The program determines the best goals based on your own keyword analysis, as well as additional filters and rules that you define.

The Keyword Source analysis feature allows you to analyze search engine keywords together or drill down to focus only on paid keywords, only on regular keywords, paid and regular keywords together, or just on keyword suggestions and related traffic estimates. This feature allows you to perform keyword analysis based on SEO and PPC using the same tool.

The WordStream software is completely dynamic, so the keywords that people enter to find your specific website are added to your account daily - it's your own personal automated keyword search tool! Existing keywords will be updated with the latest traffic data, and new keywords will be passed to groups in accordance with the rules you set when targeting keywords. In other words, keyword targeting suggestions, long-tail metrics, and number of hits are always automatically based on current data.

Steps of keyword analysis:

What's next, you ask? Follow the instructions below to fully analyze your keyword data and benefit from it:

Log in to your account. If you don't have an account yet, sign up for a free trial here.

If your account is new, your first step is to use the keyword detection tool to analyze your web files with a complete keyword history to populate your WordStream account. Or import keywords using the WordStream Keyword Suggestion tool.

Target keywords by relevance using WordStream's automatic grouping tools.

Use the Negative Keywords tool to create negative keyword suggestions and remove irrelevant keywords.

Keep track of your long-tail keywords as they move to the landing page and into SEO ideas.

That's it! Perhaps your next step is to determine how you want to spend all your newfound free time!

Get free PPC Keyword Analysis with AdWords Performance Grader

Wordstream AdWords Performance Grader is a comprehensive, free tool that helps you evaluate the performance of your AdWords campaigns based on several key criteria, such as:

Optimizing Long-tail keywords

Effective use of negative keywords

Quality indicator

The performance assessment tool allows you to compare your results with those of competitors in similar expense categories, which gives you an idea of your place in the competitive environment.

AdWords Performance Grader shows you where your campaigns are getting in the way and how to make adjustments that will improve your performance and increase your ROI. This is expert analysis, and it's absolutely free!